Brandwave

Clorox Pool&Spa vs HASA:Which is searched more?

In September 2026, HASA had more branded searches than Clorox Pool&Spa among pool chemical brands worldwide. HASA had about 40,500 branded searches, while Clorox Pool&Spa had 70. HASA made up 86.5% of all pool chemical brand searches we track, and Clorox Pool&Spa accounted for 0.15%. These are worldwide searches for English-language branded terms.

Share of searches among pool chemical brands worldwide in September 2026Is Clorox Pool&Spa or HASA more popular in search?
Clorox Pool&Spa0.15%70 searches
vs
HASA86.5%40.5K searches

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Is Clorox Pool&Spa or HASA more popular in search?

Compare the swimming pool chemical brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clorox Pool&Spa and HASA among pool chemical brands worldwide, by month

Share of searches by month for HASA, Clorox Pool&Spa. The figures are in the table below the chart.

View monthly share of searches table
MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

How has the Clorox Pool&Spa and HASA comparison changed over the last 12 months?

3 findings
  • HASA was ahead of Clorox Pool&Spa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clorox Pool&Spa’s share of searches among pool chemical brands worldwide moved from 0.09% to 0.15%, and its estimated monthly branded searches moved from 50 to 70.
  • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide moved from 87.9% to 86.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for pool chemical brands worldwide in September 2026?

2 changes
  1. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

  2. In September 2026, Clorox Pool&Spa fell from 7th to 8th among pool chemical brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clorox Pool&Spa’s and HASA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clorox Pool&Spa

1 branded search term

  • clorox pool&spa

HASA

1 branded search term

  • hasa

How the Brand Demand Index is measured

Other head-to-heads among pool chemical brands

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