Brandwave

How popular isHASA?

In September 2026, people searched for HASA by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 86.5% of all global pool chemical brand searches, placing HASA first out of eight brands. When we asked both ChatGPT and Google AI Overviews about pool chemical brands, HASA appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

HASA is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. HASAShare of searches 86.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SwimfreeShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hy-ClorShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZodiacShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HTHShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

Follow HASA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HASA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HASA is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HTH1st
  2. Poolife2nd
  3. Clorox Pool&Spa3rd
  4. HASA4th
  5. Swimfree–
  6. Hy-Clor–
  7. Zodiac–
  8. BioGuard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool chemical brands

5 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy?”

    1. 1Clorox Pool&Spa
    2. 2HTH
    3. 3HASA

  • Asked ChatGPT

    “What are the best pool chemical brands?”

    1. 1Poolife
    2. 2HASA
    3. 3HTH
    4. 4Clorox Pool&Spa

  • Asked ChatGPT

    “What's the best pool chemical brand for a backyard pool?”

    1. 1HTH
    2. 2Poolife
    3. 3Clorox Pool&Spa

  • Searched Google, AI Overview

    “swimming pool chemicals”

    1. Searched Google, AI Overview

      “pool shock treatment”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which pool chemical brands compete with HASA?

      HASA against pool chemical brands worldwide, by month

      Share of searches by month for HASA, Swimfree, Hy-Clor, Zodiac. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
      Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
      Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
      Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
      Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
      Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
      Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
      Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
      May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
      Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
      Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
      Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
      Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

      1. 1.HASA

        86.5%

        Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.3 points.

      2. 2.Swimfree

        6.2%

        Held 2nd. 2.9K estimated branded searches, -46.3% vs prior month. Share -3 points.

      3. 3.Hy-Clor

        3.4%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Zodiac

        2.1%

        Moved from 3rd to 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

      5. 5.HTH

        0.68%

        Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

      6. 6.Poolife

        0.56%

        Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

      7. 7.BioGuard

        0.36%

        Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.2 points.

      8. 8.Clorox Pool&Spa

        0.15%

        Moved from 7th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

      Compare popularity between HASA and its closest rivals

      Every comparison with HASA

      7 comparisons

      How has branded search demand for HASA changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for HASA worldwide fell from 49.5K to 40.5K.
      • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide decreased from 87.9% to 86.5%.
      • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide peaked at 88.2% in March 2026 and was lowest at 77.4% in June 2026.

      How did search popularity change for pool chemical brands worldwide in September 2026?

      6 changes

      1. In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.

      2. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

      3. In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.

      4. In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.

      5. Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.

      6. In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.

      How are HASA’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using HASA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • hasa

      Do you work for HASA? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

      Is HASA your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free