Brandwave

HASA vs HTH:Which is more popular?

In September 2026, HASA had more branded searches than HTH among pool chemical brands worldwide. HASA had about 40,500 branded searches, while HTH had 320. HASA made up 86.5% of all pool chemical brand searches we track, and HTH accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about pool chemical brands, HTH appeared in three of the five answers and HASA in two. HTH was mentioned before HASA in two out of three answers.

Among pool chemical brands worldwide in September 2026

Who do people search for more?

HASA, about 127 searches for every 1 for HTH

HASA 40.5K searchesHTH 320 searches

Who does AI mention more?

HTH, mentioned in 3 of 5 answers, HASA in 2

HTH in 3 of 5HASA in 2 of 5

Who does AI recommend more?

HTH, named ahead of HASA in 2 of 3 answers

HTH first in 2HASA first in 1

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Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HTH was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HASA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HTH was listed before HASA in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HTH1st
  2. Poolife2nd
  3. Clorox Pool&Spa3rd
  4. HASA4th
  5. Swimfree–
  6. Hy-Clor–
  7. Zodiac–
  8. BioGuard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool chemical brands

5 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy?”

    1. 1Clorox Pool&Spa
    2. 2HTH
    3. 3HASA

  • Asked ChatGPT

    “What are the best pool chemical brands?”

    1. 1Poolife
    2. 2HASA
    3. 3HTH
    4. 4Clorox Pool&Spa

  • Asked ChatGPT

    “What's the best pool chemical brand for a backyard pool?”

    1. 1HTH
    2. 2Poolife
    3. 3Clorox Pool&Spa

  • Searched Google, AI Overview

    “swimming pool chemicals”

    1. Searched Google, AI Overview

      “pool shock treatment”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is HASA or HTH more popular in search?

      This chart shows how often people search Google for HASA and HTH by name. Each line represents a brand's share of searches for all eight pool chemical brands we track, month by month, from English-language searches worldwide.

      HASA and HTH among pool chemical brands worldwide, by month

      Share of searches by month for HASA, HTH. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
      Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
      Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
      Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
      Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
      Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
      Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
      Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
      May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
      Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
      Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
      Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
      Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

      How has the HASA and HTH comparison changed over the last 12 months?

      3 findings
      • HASA was ahead of HTH in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide moved from 87.9% to 86.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
      • Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands worldwide moved from 0.46% to 0.68%, and its estimated monthly branded searches moved from 260 to 320.

      How did search popularity change for pool chemical brands worldwide in September 2026?

      2 changes

      1. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

      2. Estimated monthly branded searches for HTH worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using HASA’s and HTH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      HASA

      1 branded search term

      • hasa

      HTH

      1 branded search term

      • hth pool

      How the Brand Demand Index is measured

      Other head-to-heads among pool chemical brands

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