Brandwave

How popular isSwimfree?

In September 2026, people searched for Swimfree by name about 2,900 times worldwide, about the same as the previous year. These searches made up 6.2% of all global pool chemical brand searches, placing Swimfree second out of eight brands. When we asked both ChatGPT and Google AI Overviews about pool chemical brands, Swimfree did not appear in any of the answers.

Search and AI answers in September 2026

Swimfree is the second most searched of 8 competitors and not listed in any AI answer.

  1. HASAShare of searches 86.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SwimfreeShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hy-ClorShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZodiacShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HTHShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

Swimfree website (opens in a new tab)

Follow Swimfree and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swimfree did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HTH1st
  2. Poolife2nd
  3. Clorox Pool&Spa3rd
  4. HASA4th
  5. Swimfree–
  6. Hy-Clor–
  7. Zodiac–
  8. BioGuard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool chemical brands

5 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy?”

    1. 1Clorox Pool&Spa
    2. 2HTH
    3. 3HASA

  • Asked ChatGPT

    “What are the best pool chemical brands?”

    1. 1Poolife
    2. 2HASA
    3. 3HTH
    4. 4Clorox Pool&Spa

  • Asked ChatGPT

    “What's the best pool chemical brand for a backyard pool?”

    1. 1HTH
    2. 2Poolife
    3. 3Clorox Pool&Spa

  • Searched Google, AI Overview

    “swimming pool chemicals”

    1. Searched Google, AI Overview

      “pool shock treatment”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which pool chemical brands compete with Swimfree?

      Swimfree against pool chemical brands worldwide, by month

      Share of searches by month for HASA, Swimfree, Hy-Clor, Zodiac. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
      Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
      Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
      Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
      Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
      Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
      Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
      Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
      May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
      Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
      Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
      Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
      Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

      1. 1.HASA

        86.5%

        Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.3 points.

      2. 2.Swimfree

        6.2%

        Held 2nd. 2.9K estimated branded searches, -46.3% vs prior month. Share -3 points.

      3. 3.Hy-Clor

        3.4%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Zodiac

        2.1%

        Moved from 3rd to 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

      5. 5.HTH

        0.68%

        Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

      6. 6.Poolife

        0.56%

        Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

      7. 7.BioGuard

        0.36%

        Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.2 points.

      8. 8.Clorox Pool&Spa

        0.15%

        Moved from 7th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

      Compare popularity between Swimfree and its closest rivals

      Every comparison with Swimfree

      7 comparisons

      How has branded search demand for Swimfree changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Swimfree worldwide held steady at 2.9K.
      • Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide increased from 5.1% to 6.2%.
      • Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide peaked at 13.1% in July 2026 and was lowest at 5.1% in December 2025.

      How did search popularity change for pool chemical brands worldwide in September 2026?

      6 changes

      1. In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.

      2. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

      3. In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.

      4. In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.

      5. Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.

      6. In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.

      How are Swimfree’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Swimfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • swim free

      Do you work for Swimfree? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

      Is Swimfree your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free