Brandwave

Clorox Pool&Spa vs Swimfree:Which is more popular?

In September 2026, Swimfree had more branded searches than Clorox Pool&Spa among pool chemical brands worldwide. Swimfree had about 2,900 branded searches, while Clorox Pool&Spa had 70. Swimfree made up 6.2% of all pool chemical brand searches we track, and Clorox Pool&Spa accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about pool chemical brands, Clorox Pool&Spa appeared in three of the five answers and Swimfree in none.

Among pool chemical brands worldwide in September 2026

Who do people search for more?

Swimfree, about 41 searches for every 1 for Clorox Pool&Spa

Swimfree 2.9K searchesClorox Pool&Spa 70 searches

Who does AI mention more?

Clorox Pool&Spa, mentioned in 3 of 5 answers, Swimfree in 0

Clorox Pool&Spa in 3 of 5Swimfree in 0 of 5

Who does AI recommend more?

Clorox Pool&Spa, the only one of the two named

Clorox Pool&Spa first in 3Swimfree never named

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Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clorox Pool&Spa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swimfree did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HTH1st
  2. Poolife2nd
  3. Clorox Pool&Spa3rd
  4. HASA4th
  5. Swimfree–
  6. Hy-Clor–
  7. Zodiac–
  8. BioGuard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool chemical brands

5 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy?”

    1. 1Clorox Pool&Spa
    2. 2HTH
    3. 3HASA

  • Asked ChatGPT

    “What are the best pool chemical brands?”

    1. 1Poolife
    2. 2HASA
    3. 3HTH
    4. 4Clorox Pool&Spa

  • Asked ChatGPT

    “What's the best pool chemical brand for a backyard pool?”

    1. 1HTH
    2. 2Poolife
    3. 3Clorox Pool&Spa

  • Searched Google, AI Overview

    “swimming pool chemicals”

    1. Searched Google, AI Overview

      “pool shock treatment”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Clorox Pool&Spa or Swimfree more popular in search?

      This chart shows how often people search Google for Clorox Pool&Spa and Swimfree by name. Each line represents a brand's share of searches for all eight pool chemical brands we track, month by month, from English-language searches worldwide.

      Clorox Pool&Spa and Swimfree among pool chemical brands worldwide, by month

      Share of searches by month for Swimfree, Clorox Pool&Spa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
      Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
      Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
      Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
      Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
      Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
      Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
      Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
      May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
      Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
      Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
      Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
      Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

      How has the Clorox Pool&Spa and Swimfree comparison changed over the last 12 months?

      3 findings

      How did search popularity change for pool chemical brands worldwide in September 2026?

      2 changes

      1. In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.

      2. In September 2026, Clorox Pool&Spa fell from 7th to 8th among pool chemical brands worldwide.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Clorox Pool&Spa’s and Swimfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Clorox Pool&Spa

      1 branded search term

      • clorox pool&spa

      Swimfree

      1 branded search term

      • swim free

      How the Brand Demand Index is measured

      Other head-to-heads among pool chemical brands

      Creator with pink hair and a pink jacket

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