How popular isSwimfree in search?
In August 2026, there were an estimated 5.4K branded searches for Swimfree worldwide which is up 86.2% over the last 11 months. Swimfree holds 3.1% estimated Share of Search among pool chemicals worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pool chemicals compete with Swimfree?
Share of Search by month for Clorox, Swimfree. The figures are in the table below the chart.
View monthly share of search table
| Month | Clorox | Swimfree | Zodiac | Hy-Clor | HTH | BioGuard |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Nov 2025 | 96.2% | 1.7% | 0.76% | 1.1% | 0.15% | 0.1% |
| Dec 2025 | 94.9% | 2% | 0.7% | 2% | 0.15% | 0.18% |
| Jan 2026 | 95.6% | 2.1% | 0.58% | 1.4% | 0.15% | 0.15% |
| Feb 2026 | 95.1% | 2.5% | 0.7% | 1.3% | 0.18% | 0.12% |
| Mar 2026 | 95.5% | 2.5% | 0.75% | 0.93% | 0.19% | 0.08% |
| Apr 2026 | 95.5% | 2.5% | 0.93% | 0.75% | 0.23% | 0.1% |
| May 2026 | 94.8% | 3.1% | 1.1% | 0.57% | 0.34% | 0.12% |
| Jun 2026 | 93.7% | 3.7% | 1.4% | 0.57% | 0.5% | 0.12% |
| Jul 2026 | 93.3% | 4.6% | 1.1% | 0.57% | 0.41% | 0.08% |
| Aug 2026 | 94.9% | 3.1% | 0.92% | 0.75% | 0.22% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.9% | 165K | 0% | +1.7 points | |
| 2, held 2nd | 3.1% | 5.4K | -33.3% | -1.5 points | |
| 3, held 3rd | 0.92% | 1.6K | -15.8% | -0.2 points | |
| 4, held 4th | 0.75% | 1.3K | +30% | +0.2 points | |
| 5, held 5th | 0.22% | 390 | -45.8% | -0.2 points | |
| 6, held 6th | 0.05% | 90 | -35.7% | 0 points |
1.
Clorox
94.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.Swimfree
3.1%
Held 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.5 points.
3.
Zodiac0.92%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
4.Hy-Clor
0.75%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
5.
HTH0.22%
Held 5th. 390 estimated branded searches, -45.8% vs prior month. Share -0.2 points.
6.
BioGuard0.05%
Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.
Compare search popularity between Swimfree and its closest rivals
How has branded search demand for Swimfree changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Swimfree worldwide rose from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide increased from 1.7% to 3.1%.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide peaked at 4.6% in July 2026 and was lowest at 1.7% in October 2025.
How did search popularity change for pool chemicals worldwide in August 2026?
6 changes
In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.
Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How is Swimfree measured?
Brandwave collects information about searches that people make online using Swimfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- swim free
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Is Swimfree your brand?
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