HASA vs Swimfree:Which is searched more?
In September 2026, HASA had more branded searches than Swimfree among pool chemical brands worldwide. HASA had about 40,500 branded searches, while Swimfree had 2,900. HASA made up 86.5% of all pool chemical brand searches we track, and Swimfree accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is HASA or Swimfree more popular in search?
Compare the swimming pool chemical brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HASA, Swimfree. The figures are in the table below the chart.
View monthly share of searches table
| Month | HASA | Swimfree | Hy-Clor | Zodiac | HTH | Poolife | BioGuard | Clorox Pool&Spa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 5.1% | 3.4% | 2.3% | 0.46% | 0.46% | 0.3% | 0.09% |
| Nov 2025 | 85.7% | 6.1% | 4% | 2.8% | 0.55% | 0.44% | 0.36% | 0.06% |
| Dec 2025 | 86.8% | 5.1% | 5.1% | 1.8% | 0.37% | 0.37% | 0.46% | 0.09% |
| Jan 2026 | 86.4% | 6.3% | 4.2% | 1.7% | 0.45% | 0.37% | 0.45% | 0.09% |
| Feb 2026 | 85% | 7.6% | 4% | 2.1% | 0.55% | 0.36% | 0.36% | 0.08% |
| Mar 2026 | 88.2% | 6.4% | 2.3% | 1.9% | 0.47% | 0.47% | 0.2% | 0.07% |
| Apr 2026 | 85.6% | 7.6% | 2.2% | 2.8% | 0.67% | 0.67% | 0.29% | 0.09% |
| May 2026 | 83.7% | 9.1% | 1.7% | 3.2% | 1% | 0.81% | 0.35% | 0.15% |
| Jun 2026 | 77.4% | 12.6% | 1.9% | 4.6% | 1.7% | 1.1% | 0.4% | 0.27% |
| Jul 2026 | 79.8% | 13.1% | 1.6% | 3.1% | 1.2% | 0.77% | 0.23% | 0.27% |
| Aug 2026 | 84.2% | 9.2% | 2.2% | 2.7% | 0.66% | 0.66% | 0.15% | 0.19% |
| Sep 2026 | 86.5% | 6.2% | 3.4% | 2.1% | 0.68% | 0.56% | 0.36% | 0.15% |
How has the HASA and Swimfree comparison changed over the last 12 months?
3 findings
- HASA was ahead of Swimfree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide moved from 87.9% to 86.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide moved from 5.1% to 6.2%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for pool chemical brands worldwide in September 2026?
2 changes
In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.
In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HASA’s and Swimfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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