Hy-Clor vs Swimfree:Which is more popular?
In September 2026, Swimfree had more branded searches than Hy-Clor among pool chemical brands worldwide. Swimfree had about 2,900 branded searches, while Hy-Clor had 1,600. Swimfree made up 6.2% of all pool chemical brand searches we track, and Hy-Clor accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about pool chemical brands, neither Hy-Clor nor Swimfree appeared in any of the five answers.
Who do people search for more?
Swimfree, about 81% more searches than Hy-Clor
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pool chemical brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hy-Clor nor Swimfree showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pool chemical brands
5 answers
Asked ChatGPT
“Which pool chemical brand should I buy?”
Asked ChatGPT
“What are the best pool chemical brands?”
Asked ChatGPT
“What's the best pool chemical brand for a backyard pool?”
Searched Google, AI Overview
“swimming pool chemicals”
Searched Google, AI Overview
“pool shock treatment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hy-Clor or Swimfree more popular in search?
This chart shows how often people search Google for Hy-Clor and Swimfree by name. Each line represents a brand's share of searches for all eight pool chemical brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Swimfree, Hy-Clor. The figures are in the table below the chart.
View monthly share of searches table
| Month | HASA | Swimfree | Hy-Clor | Zodiac | HTH | Poolife | BioGuard | Clorox Pool&Spa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 5.1% | 3.4% | 2.3% | 0.46% | 0.46% | 0.3% | 0.09% |
| Nov 2025 | 85.7% | 6.1% | 4% | 2.8% | 0.55% | 0.44% | 0.36% | 0.06% |
| Dec 2025 | 86.8% | 5.1% | 5.1% | 1.8% | 0.37% | 0.37% | 0.46% | 0.09% |
| Jan 2026 | 86.4% | 6.3% | 4.2% | 1.7% | 0.45% | 0.37% | 0.45% | 0.09% |
| Feb 2026 | 85% | 7.6% | 4% | 2.1% | 0.55% | 0.36% | 0.36% | 0.08% |
| Mar 2026 | 88.2% | 6.4% | 2.3% | 1.9% | 0.47% | 0.47% | 0.2% | 0.07% |
| Apr 2026 | 85.6% | 7.6% | 2.2% | 2.8% | 0.67% | 0.67% | 0.29% | 0.09% |
| May 2026 | 83.7% | 9.1% | 1.7% | 3.2% | 1% | 0.81% | 0.35% | 0.15% |
| Jun 2026 | 77.4% | 12.6% | 1.9% | 4.6% | 1.7% | 1.1% | 0.4% | 0.27% |
| Jul 2026 | 79.8% | 13.1% | 1.6% | 3.1% | 1.2% | 0.77% | 0.23% | 0.27% |
| Aug 2026 | 84.2% | 9.2% | 2.2% | 2.7% | 0.66% | 0.66% | 0.15% | 0.19% |
| Sep 2026 | 86.5% | 6.2% | 3.4% | 2.1% | 0.68% | 0.56% | 0.36% | 0.15% |
How has the Hy-Clor and Swimfree comparison changed over the last 12 months?
3 findings
- Swimfree was ahead of Hy-Clor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide moved from 5.1% to 6.2%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for pool chemical brands worldwide in September 2026?
2 changes
In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.
In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hy-Clor’s and Swimfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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