Brandwave

How popular isClorox Pool&Spa?

In September 2026, people searched for Clorox Pool&Spa by name about 70 times worldwide, a 40% increase from the previous year. These searches made up 0.15% of all global pool chemical brand searches, placing Clorox Pool&Spa eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pool chemical brands, Clorox Pool&Spa appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Clorox Pool&Spa is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. HASAShare of searches 86.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. SwimfreeShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hy-ClorShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZodiacShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Clorox Pool&SpaShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clorox Pool&Spa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clorox Pool&Spa is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HTH1st
  2. Poolife2nd
  3. Clorox Pool&Spa3rd
  4. HASA4th
  5. Swimfree–
  6. Hy-Clor–
  7. Zodiac–
  8. BioGuard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HTH3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox Pool&Spa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HASA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poolife2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swimfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hy-Clor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zodiac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGuard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pool chemical brands

5 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy?”

    1. 1Clorox Pool&Spa
    2. 2HTH
    3. 3HASA

  • Asked ChatGPT

    “What are the best pool chemical brands?”

    1. 1Poolife
    2. 2HASA
    3. 3HTH
    4. 4Clorox Pool&Spa

  • Asked ChatGPT

    “What's the best pool chemical brand for a backyard pool?”

    1. 1HTH
    2. 2Poolife
    3. 3Clorox Pool&Spa

  • Searched Google, AI Overview

    “swimming pool chemicals”

    1. Searched Google, AI Overview

      “pool shock treatment”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which pool chemical brands compete with Clorox Pool&Spa?

      Clorox Pool&Spa against pool chemical brands worldwide, by month

      Share of searches by month for HASA, Swimfree, Hy-Clor, Zodiac, Clorox Pool&Spa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
      Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
      Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
      Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
      Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
      Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
      Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
      Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
      May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
      Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
      Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
      Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
      Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

      1. 1.HASA

        86.5%

        Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.3 points.

      2. 2.Swimfree

        6.2%

        Held 2nd. 2.9K estimated branded searches, -46.3% vs prior month. Share -3 points.

      3. 3.Hy-Clor

        3.4%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Zodiac

        2.1%

        Moved from 3rd to 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

      5. 5.HTH

        0.68%

        Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

      6. 6.Poolife

        0.56%

        Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

      7. 7.BioGuard

        0.36%

        Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.2 points.

      8. 8.Clorox Pool&Spa

        0.15%

        Moved from 7th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

      Compare popularity between Clorox Pool&Spa and its closest rivals

      Every comparison with Clorox Pool&Spa

      7 comparisons

      How has branded search demand for Clorox Pool&Spa changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Clorox Pool&Spa worldwide rose from 50 to 70.
      • Across the 12 months ending September 2026, Clorox Pool&Spa’s share of searches among pool chemical brands worldwide held steady, from 0.09% to 0.15%.

      How did search popularity change for pool chemical brands worldwide in September 2026?

      6 changes

      1. In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.

      2. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

      3. In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.

      4. In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.

      5. Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.

      6. In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.

      How are Clorox Pool&Spa’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Clorox Pool&Spa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • clorox pool&spa

      How the Brand Demand Index is measured

      Who owns Clorox Pool&Spa?

      Clorox Pool&Spa is owned by Clorox. Brandwave also tracks Clorox, owned by the same company, worldwide.

      Do you work for Clorox Pool&Spa? To request corrections or removal please contact us via our support page and we will be happy to assist.

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