Suzuki ATV vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than Suzuki ATV among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while Suzuki ATV had 8,100. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and Suzuki ATV accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Yamaha appeared in all five answers and Suzuki ATV in none.
Who do people search for more?
Yamaha, about 505 searches for every 1 for Suzuki ATV
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, the only one of the two named
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Suzuki ATV did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Polaris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Honda ATV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy?”
Asked ChatGPT
“What are the best ATV and side-by-side brands?”
Asked ChatGPT
“What's the best ATV or side-by-side brand for off-road riding?”
Searched Google, AI Overview
“best atv brand”
Searched Google, AI Overview
“side by side brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Suzuki ATV or Yamaha more popular in search?
This chart shows how often people search Google for Suzuki ATV and Yamaha by name. Each line represents a brand's share of searches for all six ATV and side-by-side brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha, Suzuki ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 17.3% | 14.2% | 9.6% | 0.7% | 0.14% |
| Nov 2025 | 57.2% | 21% | 11.5% | 9.4% | 0.69% | 0.14% |
| Dec 2025 | 60.7% | 18.1% | 12.2% | 8.2% | 0.73% | 0.15% |
| Jan 2026 | 57.1% | 21% | 11.5% | 9.4% | 0.85% | 0.17% |
| Feb 2026 | 58.2% | 21.4% | 11.7% | 7.8% | 0.7% | 0.14% |
| Mar 2026 | 59.5% | 21.8% | 9.8% | 8% | 0.88% | 0.12% |
| Apr 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| May 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| Jun 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.13% |
| Jul 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.11% |
| Aug 2026 | 53.5% | 23.9% | 13.1% | 8.8% | 0.53% | 0.13% |
| Sep 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.55% | 0.11% |
How has the Suzuki ATV and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Suzuki ATV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Suzuki ATV’s share of searches among ATV and side-by-side brands worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.
Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Suzuki ATV’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suzuki ATV
1 branded search term
- suzuki atv
Yamaha
1 branded search term
- yamaha
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