Brandwave

CFMOTO vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than CFMOTO among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while CFMOTO had 1.8 million. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and CFMOTO accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Yamaha appeared in all five answers and CFMOTO in four. Yamaha was mentioned before CFMOTO in every answer.

Among ATV and side-by-side brands worldwide in September 2026

Who do people search for more?

Yamaha, about 2 searches for every 1 for CFMOTO

Yamaha 4.1M searchesCFMOTO 1.8M searches

Who does AI mention more?

Yamaha, mentioned in every answer we collected

Yamaha in 5 of 5CFMOTO in 4 of 5

Who does AI recommend more?

Yamaha, named ahead of CFMOTO in every answer

Yamaha first in 5CFMOTO never first

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. CFMOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yamaha was listed before CFMOTO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda ATV1st
  2. Polaris2nd
  3. Yamaha3rd
  4. Can-Am4th
  5. CFMOTO5th
  6. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Polaris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda ATV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CFMOTO or Yamaha more popular in search?

This chart shows how often people search Google for CFMOTO and Yamaha by name. Each line represents a brand's share of searches for all six ATV and side-by-side brands we track, month by month, from English-language searches worldwide.

CFMOTO and Yamaha among ATV and side-by-side brands worldwide, by month

Share of searches by month for Yamaha, CFMOTO. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202558.1%17.3%14.2%9.6%0.7%0.14%
Nov 202557.2%21%11.5%9.4%0.69%0.14%
Dec 202560.7%18.1%12.2%8.2%0.73%0.15%
Jan 202657.1%21%11.5%9.4%0.85%0.17%
Feb 202658.2%21.4%11.7%7.8%0.7%0.14%
Mar 202659.5%21.8%9.8%8%0.88%0.12%
Apr 202654.7%24.5%11%9%0.66%0.13%
May 202654.7%24.5%11%9%0.66%0.13%
Jun 202654.8%24.5%11%9%0.54%0.13%
Jul 202654.8%24.5%11%9%0.54%0.11%
Aug 202653.5%23.9%13.1%8.8%0.53%0.13%
Sep 202655.7%24.9%11.2%7.5%0.55%0.11%

How has the CFMOTO and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of CFMOTO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CFMOTO’s share of searches among ATV and side-by-side brands worldwide moved from 17.3% to 24.9%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

2 changes

  1. In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.

  2. In September 2026, CFMOTO gained share of searches among ATV and side-by-side brands worldwide, from 23.9% to 24.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CFMOTO’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CFMOTO

1 branded search term

  • cfmoto

Yamaha

1 branded search term

  • yamaha

How the Brand Demand Index is measured

Other head-to-heads among ATV and side-by-side brands

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