Brandwave

How popular isPolaris in search?

In September 2026, there were an estimated 823K branded searches for Polaris worldwide which is down 17.7% over the last 12 months. Polaris holds 25.3% estimated Share of Search among ATV and side-by-side brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CFMOTO56.3%
  2. Polaris25.3%
  3. Can-Am16.9%
  4. Honda ATV1.2%
  5. Suzuki ATV0.25%
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Which ATV and side-by-side brands compete with Polaris?

Polaris against ATV and side-by-side brands worldwide, by month

Share of Search by month for CFMOTO, Polaris, Can-Am. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202541.3%33.9%22.8%1.7%0.34%
Nov 202549.1%26.9%22%1.6%0.32%
Dec 202546%31%20.7%1.9%0.37%
Jan 202648.9%26.8%21.9%2%0.39%
Feb 202651.2%28.1%18.8%1.7%0.34%
Mar 202653.7%24.1%19.7%2.2%0.29%
Apr 202654.1%24.3%19.9%1.5%0.29%
May 202654.1%24.3%19.9%1.5%0.29%
Jun 202654.2%24.4%19.9%1.2%0.29%
Jul 202654.2%24.4%19.9%1.2%0.24%
Aug 202651.5%28.1%18.9%1.1%0.28%
Sep 202656.3%25.3%16.9%1.2%0.25%

  1. 1.CFMOTO

    56.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Polaris

    25.3%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  3. 3.Can-Am

    16.9%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2 points.

  4. 4.Honda ATV

    1.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Suzuki ATV

    0.25%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Polaris and its closest rivals

Every comparison with Polaris

How has branded search demand for Polaris changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Polaris worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide decreased from 33.9% to 25.3%.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide peaked at 33.9% in October 2025 and was lowest at 24.1% in March 2026.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

  1. In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.

  2. In September 2026, Polaris lost estimated Share of Search among ATV and side-by-side brands worldwide, from 28.1% to 25.3%.

  3. In September 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands worldwide, from 18.9% to 16.9%.

  4. Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Polaris compete?

Polaris is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Quad bike brands3rd of 410.5%Show ranking
ATV and side-by-side brands2nd of 525.3%Shown above

How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • polaris

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How the Brand Demand Index is measured

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