Brandwave

ATV and side-by-side brands:Which are searched most?

In September 2026, CFMOTO was the most searched among ATV and side-by-side brands worldwide, with an estimated 1.8M branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CFMOTO56.3%
  2. Polaris25.3%
  3. Can-Am16.9%
  4. Honda ATV1.2%
  5. Suzuki ATV0.25%

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Share of SearchLeaderboard

Compare the atv and side-by-side brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ATV and side-by-side brands worldwide, by month

Share of Search by month for CFMOTO, Polaris, Can-Am. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202541.3%33.9%22.8%1.7%0.34%
Nov 202549.1%26.9%22%1.6%0.32%
Dec 202546%31%20.7%1.9%0.37%
Jan 202648.9%26.8%21.9%2%0.39%
Feb 202651.2%28.1%18.8%1.7%0.34%
Mar 202653.7%24.1%19.7%2.2%0.29%
Apr 202654.1%24.3%19.9%1.5%0.29%
May 202654.1%24.3%19.9%1.5%0.29%
Jun 202654.2%24.4%19.9%1.2%0.29%
Jul 202654.2%24.4%19.9%1.2%0.24%
Aug 202651.5%28.1%18.9%1.1%0.28%
Sep 202656.3%25.3%16.9%1.2%0.25%

This month’s ranking, September 2026

  1. 1.CFMOTO

    56.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Polaris

    25.3%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  3. 3.Can-Am

    16.9%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2 points.

  4. 4.Honda ATV

    1.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Suzuki ATV

    0.25%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ATV and side-by-side brands worldwide?

In September 2026, CFMOTO was the most searched among ATV and side-by-side brands worldwide, with an estimated 1.8M branded searches and 56.3% estimated Share of Search within this set. Polaris is in 2nd place, 31 percentage points behind at 25.3% Share of Search.

Global ATV and side-by-side brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CFMOTO41.3% → 56.3%56.3%Sep 202641.3%Oct 20251st
Polaris33.9% → 25.3%33.9%Oct 202524.1%Mar 20262nd
Can-Am22.8% → 16.9%22.8%Oct 202516.9%Sep 20263rd
Honda ATV1.7% → 1.2%2.2%Mar 20261.1%Aug 20264th
Suzuki ATV0.34% → 0.25%0.39%Jan 20260.24%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands worldwide increased from 41.3% to 56.3%.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide decreased from 33.9% to 25.3%.
  • Across the 12 months ending September 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands worldwide decreased from 22.8% to 16.9%.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide peaked at 33.9% in October 2025 and was lowest at 24.1% in March 2026.
  • Across the 12 months ending September 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands worldwide peaked at 2.2% in March 2026 and was lowest at 1.1% in August 2026.
  • Across the 12 months ending September 2026, Honda ATV and Suzuki ATV held steady: their estimated Share of Search among ATV and side-by-side brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

  1. In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.

  2. In September 2026, Polaris lost estimated Share of Search among ATV and side-by-side brands worldwide, from 28.1% to 25.3%.

  3. In September 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands worldwide, from 18.9% to 16.9%.

  4. Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

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