Can-Am vs CFMOTO:Which is searched more?
In September 2026, CFMOTO had more branded searches than Can-Am among ATV and side-by-side brands worldwide. CFMOTO was estimated to have 1.8M branded searches compared to Can-Am’s 550K, and held a 56.3% Share of Search versus Can-Am’s 16.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Can-Am or CFMOTO?
Compare the atv and side-by-side brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CFMOTO, Can-Am. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.9% | 22.8% | 1.7% | 0.34% |
| Nov 2025 | 49.1% | 26.9% | 22% | 1.6% | 0.32% |
| Dec 2025 | 46% | 31% | 20.7% | 1.9% | 0.37% |
| Jan 2026 | 48.9% | 26.8% | 21.9% | 2% | 0.39% |
| Feb 2026 | 51.2% | 28.1% | 18.8% | 1.7% | 0.34% |
| Mar 2026 | 53.7% | 24.1% | 19.7% | 2.2% | 0.29% |
| Apr 2026 | 54.1% | 24.3% | 19.9% | 1.5% | 0.29% |
| May 2026 | 54.1% | 24.3% | 19.9% | 1.5% | 0.29% |
| Jun 2026 | 54.2% | 24.4% | 19.9% | 1.2% | 0.29% |
| Jul 2026 | 54.2% | 24.4% | 19.9% | 1.2% | 0.24% |
| Aug 2026 | 51.5% | 28.1% | 18.9% | 1.1% | 0.28% |
| Sep 2026 | 56.3% | 25.3% | 16.9% | 1.2% | 0.25% |
How has the Can-Am and CFMOTO comparison changed over the last 12 months?
3 findings
- CFMOTO was ahead of Can-Am in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands worldwide moved from 22.8% to 16.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands worldwide moved from 41.3% to 56.3%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.
In September 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands worldwide, from 18.9% to 16.9%.
Other head-to-heads among ATV and side-by-side brands
How each brand is measured
Brandwave collects information about searches that people make online using Can-Am’s and CFMOTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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