Brandwave

How popular isCan-Am in search?

In September 2026, there were an estimated 550K branded searches for Can-Am worldwide which is down 18.3% over the last 12 months. Can-Am holds 16.9% estimated Share of Search among ATV and side-by-side brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CFMOTO56.3%
  2. Polaris25.3%
  3. Can-Am16.9%
  4. Honda ATV1.2%
  5. Suzuki ATV0.25%
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Which ATV and side-by-side brands compete with Can-Am?

Can-Am against ATV and side-by-side brands worldwide, by month

Share of Search by month for CFMOTO, Polaris, Can-Am. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202541.3%33.9%22.8%1.7%0.34%
Nov 202549.1%26.9%22%1.6%0.32%
Dec 202546%31%20.7%1.9%0.37%
Jan 202648.9%26.8%21.9%2%0.39%
Feb 202651.2%28.1%18.8%1.7%0.34%
Mar 202653.7%24.1%19.7%2.2%0.29%
Apr 202654.1%24.3%19.9%1.5%0.29%
May 202654.1%24.3%19.9%1.5%0.29%
Jun 202654.2%24.4%19.9%1.2%0.29%
Jul 202654.2%24.4%19.9%1.2%0.24%
Aug 202651.5%28.1%18.9%1.1%0.28%
Sep 202656.3%25.3%16.9%1.2%0.25%

  1. 1.CFMOTO

    56.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Polaris

    25.3%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  3. 3.Can-Am

    16.9%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2 points.

  4. 4.Honda ATV

    1.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Suzuki ATV

    0.25%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Can-Am and its closest rivals

Every comparison with Can-Am

How has branded search demand for Can-Am changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Can-Am worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands worldwide decreased from 22.8% to 16.9%.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

  1. In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.

  2. In September 2026, Polaris lost estimated Share of Search among ATV and side-by-side brands worldwide, from 28.1% to 25.3%.

  3. In September 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands worldwide, from 18.9% to 16.9%.

  4. Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Can-Am measured?

Brandwave collects information about searches that people make online using Can-Am’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • can am

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How the Brand Demand Index is measured

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