CFMOTO vs Yamaha:Which is searched more?
In September 2026, Yamaha had more branded searches than CFMOTO among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while CFMOTO had 1.8 million. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and CFMOTO accounted for 24.9%. These are worldwide searches for English-language branded terms.
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Is CFMOTO or Yamaha more popular in search?
Compare the atv and side-by-side brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yamaha, CFMOTO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 17.3% | 14.2% | 9.6% | 0.7% | 0.14% |
| Nov 2025 | 57.2% | 21% | 11.5% | 9.4% | 0.69% | 0.14% |
| Dec 2025 | 60.7% | 18.1% | 12.2% | 8.2% | 0.73% | 0.15% |
| Jan 2026 | 57.1% | 21% | 11.5% | 9.4% | 0.85% | 0.17% |
| Feb 2026 | 58.2% | 21.4% | 11.7% | 7.8% | 0.7% | 0.14% |
| Mar 2026 | 59.5% | 21.8% | 9.8% | 8% | 0.88% | 0.12% |
| Apr 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| May 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| Jun 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.13% |
| Jul 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.11% |
| Aug 2026 | 53.5% | 23.9% | 13.1% | 8.8% | 0.53% | 0.13% |
| Sep 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.55% | 0.11% |
How has the CFMOTO and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of CFMOTO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among ATV and side-by-side brands worldwide moved from 17.3% to 24.9%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.
In September 2026, CFMOTO gained share of searches among ATV and side-by-side brands worldwide, from 23.9% to 24.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CFMOTO’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ATV and side-by-side brands
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