CFMOTO vs Polaris:Which is searched more?
In September 2026, CFMOTO had more branded searches than Polaris among ATV and side-by-side brands worldwide. CFMOTO was estimated to have 1.8M branded searches compared to Polaris’ 823K, and held a 56.3% Share of Search versus Polaris’ 25.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CFMOTO or Polaris?
Compare the atv and side-by-side brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CFMOTO, Polaris. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.9% | 22.8% | 1.7% | 0.34% |
| Nov 2025 | 49.1% | 26.9% | 22% | 1.6% | 0.32% |
| Dec 2025 | 46% | 31% | 20.7% | 1.9% | 0.37% |
| Jan 2026 | 48.9% | 26.8% | 21.9% | 2% | 0.39% |
| Feb 2026 | 51.2% | 28.1% | 18.8% | 1.7% | 0.34% |
| Mar 2026 | 53.7% | 24.1% | 19.7% | 2.2% | 0.29% |
| Apr 2026 | 54.1% | 24.3% | 19.9% | 1.5% | 0.29% |
| May 2026 | 54.1% | 24.3% | 19.9% | 1.5% | 0.29% |
| Jun 2026 | 54.2% | 24.4% | 19.9% | 1.2% | 0.29% |
| Jul 2026 | 54.2% | 24.4% | 19.9% | 1.2% | 0.24% |
| Aug 2026 | 51.5% | 28.1% | 18.9% | 1.1% | 0.28% |
| Sep 2026 | 56.3% | 25.3% | 16.9% | 1.2% | 0.25% |
How has the CFMOTO and Polaris comparison changed over the last 12 months?
3 findings
- CFMOTO was ahead of Polaris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands worldwide moved from 41.3% to 56.3%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands worldwide moved from 33.9% to 25.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, CFMOTO gained estimated Share of Search among ATV and side-by-side brands worldwide, from 51.5% to 56.3%.
In September 2026, Polaris lost estimated Share of Search among ATV and side-by-side brands worldwide, from 28.1% to 25.3%.
Other head-to-heads among ATV and side-by-side brands
How each brand is measured
Brandwave collects information about searches that people make online using CFMOTO’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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