Brandwave

How popular isPolaris in search?

In August 2026, there were an estimated 1M branded searches for Polaris worldwide which held steady over the last 11 months. Polaris holds 78.7% estimated Share of Search among pool cleaners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Polaris78.7%
  2. Intex19.4%
  3. Dolphin0.95%
  4. Kreepy Krauly0.52%
  5. Hayward0.28%
  6. Zodiac0.13%
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Which pool cleaners compete with Polaris?

Polaris against pool cleaners worldwide, by month

Share of Search by month for Polaris, Intex. The figures are in the table below the chart.

View monthly share of search table
MonthPolarisIntexDolphinKreepy KraulyHaywardZodiac
Oct 202588.6%9.7%0.58%0.72%0.26%0.12%
Nov 202586.6%11.6%0.57%0.85%0.25%0.14%
Dec 202586.6%11.6%0.69%0.85%0.2%0.11%
Jan 202686.5%11.6%0.69%0.85%0.3%0.11%
Feb 202686.8%11.6%0.7%0.57%0.25%0.11%
Mar 202684.1%13.8%1%0.55%0.45%0.13%
Apr 202678.6%19.2%1.2%0.52%0.42%0.15%
May 202667.1%30%1.8%0.44%0.54%0.15%
Jun 202658.6%39.1%1.3%0.38%0.47%0.17%
Jul 202667.7%30.3%1%0.44%0.44%0.16%
Aug 202678.7%19.4%0.95%0.52%0.28%0.13%
Sep 2026——————

  1. 1.Polaris

    78.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +11.1 points.

  2. 2.Intex

    19.4%

    Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share -10.9 points.

  3. 3.Dolphin

    0.95%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kreepy Krauly

    0.52%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Hayward

    0.28%

    Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  6. 6.Zodiac

    0.13%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Polaris and its closest rivals

Every comparison with Polaris

How has branded search demand for Polaris changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Polaris worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Polaris’ estimated Share of Search among pool cleaners worldwide decreased from 88.6% to 78.7%.
  • Across the 11 months ending August 2026, Polaris’ estimated Share of Search among pool cleaners worldwide peaked at 88.6% in October 2025 and was lowest at 58.6% in June 2026.

How did search popularity change for pool cleaners worldwide in August 2026?

  1. In August 2026, Polaris gained estimated Share of Search among pool cleaners worldwide, from 67.7% to 78.7%.

  2. In August 2026, Intex lost estimated Share of Search among pool cleaners worldwide, from 30.3% to 19.4%.

  3. Dolphin’s estimated Share of Search among pool cleaners worldwide has lost ground for 3 months in a row, from 1.8% to 0.95% in August 2026.

  4. In August 2026, Kreepy Krauly rose from 5th to 4th among pool cleaners worldwide.

  5. In August 2026, Hayward fell from 4th to 5th among pool cleaners worldwide.

  6. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • polaris

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How the Brand Demand Index is measured

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