Can-Am vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than Can-Am among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while Can-Am had 550,000. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and Can-Am accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, both Can-Am and Yamaha appeared in all five answers. Yamaha was mentioned before Can-Am in three out of five answers.
Who do people search for more?
Yamaha, about 7 searches for every 1 for Can-Am
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Yamaha, named ahead of Can-Am in 3 of 5 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Can-Am and Yamaha showed up in all five answers. Yamaha was listed before Can-Am in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Polaris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Honda ATV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy?”
Asked ChatGPT
“What are the best ATV and side-by-side brands?”
Asked ChatGPT
“What's the best ATV or side-by-side brand for off-road riding?”
Searched Google, AI Overview
“best atv brand”
Searched Google, AI Overview
“side by side brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Can-Am or Yamaha more popular in search?
This chart shows how often people search Google for Can-Am and Yamaha by name. Each line represents a brand's share of searches for all six ATV and side-by-side brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha, Can-Am. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 17.3% | 14.2% | 9.6% | 0.7% | 0.14% |
| Nov 2025 | 57.2% | 21% | 11.5% | 9.4% | 0.69% | 0.14% |
| Dec 2025 | 60.7% | 18.1% | 12.2% | 8.2% | 0.73% | 0.15% |
| Jan 2026 | 57.1% | 21% | 11.5% | 9.4% | 0.85% | 0.17% |
| Feb 2026 | 58.2% | 21.4% | 11.7% | 7.8% | 0.7% | 0.14% |
| Mar 2026 | 59.5% | 21.8% | 9.8% | 8% | 0.88% | 0.12% |
| Apr 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| May 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| Jun 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.13% |
| Jul 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.11% |
| Aug 2026 | 53.5% | 23.9% | 13.1% | 8.8% | 0.53% | 0.13% |
| Sep 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.55% | 0.11% |
How has the Can-Am and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Can-Am in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Can-Am’s share of searches among ATV and side-by-side brands worldwide moved from 9.6% to 7.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.
In September 2026, Can-Am lost share of searches among ATV and side-by-side brands worldwide, from 8.8% to 7.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Can-Am’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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