Brandwave

Polaris vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than Polaris among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while Polaris had 823,000. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and Polaris accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, both Polaris and Yamaha appeared in all five answers. Yamaha was mentioned before Polaris in three out of five answers.

Among ATV and side-by-side brands worldwide in September 2026

Who do people search for more?

Yamaha, about 5 searches for every 1 for Polaris

Yamaha 4.1M searchesPolaris 823K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Polaris in 5 of 5Yamaha in 5 of 5

Who does AI recommend more?

Yamaha, named ahead of Polaris in 3 of 5 answers

Yamaha first in 3Polaris first in 2

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Polaris and Yamaha showed up in all five answers. Yamaha was listed before Polaris in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda ATV1st
  2. Polaris2nd
  3. Yamaha3rd
  4. Can-Am4th
  5. CFMOTO5th
  6. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Polaris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda ATV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CFMOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Polaris or Yamaha more popular in search?

This chart shows how often people search Google for Polaris and Yamaha by name. Each line represents a brand's share of searches for all six ATV and side-by-side brands we track, month by month, from English-language searches worldwide.

Polaris and Yamaha among ATV and side-by-side brands worldwide, by month

Share of searches by month for Yamaha, Polaris. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202558.1%17.3%14.2%9.6%0.7%0.14%
Nov 202557.2%21%11.5%9.4%0.69%0.14%
Dec 202560.7%18.1%12.2%8.2%0.73%0.15%
Jan 202657.1%21%11.5%9.4%0.85%0.17%
Feb 202658.2%21.4%11.7%7.8%0.7%0.14%
Mar 202659.5%21.8%9.8%8%0.88%0.12%
Apr 202654.7%24.5%11%9%0.66%0.13%
May 202654.7%24.5%11%9%0.66%0.13%
Jun 202654.8%24.5%11%9%0.54%0.13%
Jul 202654.8%24.5%11%9%0.54%0.11%
Aug 202653.5%23.9%13.1%8.8%0.53%0.13%
Sep 202655.7%24.9%11.2%7.5%0.55%0.11%

How has the Polaris and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of Polaris in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands worldwide moved from 14.2% to 11.2%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

2 changes

  1. In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.

  2. In September 2026, Polaris lost share of searches among ATV and side-by-side brands worldwide, from 13.1% to 11.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Polaris’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Polaris

1 branded search term

  • polaris

Yamaha

1 branded search term

  • yamaha

How the Brand Demand Index is measured

Other head-to-heads among ATV and side-by-side brands

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