Honda ATV vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than Honda ATV among ATV and side-by-side brands worldwide. Yamaha had about 4.1 million branded searches, while Honda ATV had 40,500. Yamaha made up 55.7% of all ATV and side-by-side brand searches we track, and Honda ATV accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, both Honda ATV and Yamaha appeared in all five answers. Honda ATV was mentioned before Yamaha in four out of five answers.
Who do people search for more?
Yamaha, about 101 searches for every 1 for Honda ATV
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Honda ATV, named ahead of Yamaha in 4 of 5 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Honda ATV and Yamaha showed up in all five answers. Honda ATV was listed before Yamaha in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Polaris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Honda ATV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CFMOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy?”
Asked ChatGPT
“What are the best ATV and side-by-side brands?”
Asked ChatGPT
“What's the best ATV or side-by-side brand for off-road riding?”
Searched Google, AI Overview
“best atv brand”
Searched Google, AI Overview
“side by side brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Honda ATV or Yamaha more popular in search?
This chart shows how often people search Google for Honda ATV and Yamaha by name. Each line represents a brand's share of searches for all six ATV and side-by-side brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha, Honda ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 17.3% | 14.2% | 9.6% | 0.7% | 0.14% |
| Nov 2025 | 57.2% | 21% | 11.5% | 9.4% | 0.69% | 0.14% |
| Dec 2025 | 60.7% | 18.1% | 12.2% | 8.2% | 0.73% | 0.15% |
| Jan 2026 | 57.1% | 21% | 11.5% | 9.4% | 0.85% | 0.17% |
| Feb 2026 | 58.2% | 21.4% | 11.7% | 7.8% | 0.7% | 0.14% |
| Mar 2026 | 59.5% | 21.8% | 9.8% | 8% | 0.88% | 0.12% |
| Apr 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| May 2026 | 54.7% | 24.5% | 11% | 9% | 0.66% | 0.13% |
| Jun 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.13% |
| Jul 2026 | 54.8% | 24.5% | 11% | 9% | 0.54% | 0.11% |
| Aug 2026 | 53.5% | 23.9% | 13.1% | 8.8% | 0.53% | 0.13% |
| Sep 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.55% | 0.11% |
How has the Honda ATV and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Honda ATV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda ATV’s share of searches among ATV and side-by-side brands worldwide moved from 0.7% to 0.55%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide moved from 58.1% to 55.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for ATV and side-by-side brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.
Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Honda ATV’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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