Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 1.7% of all global inverter generator brand searches, placing Yamaha sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about inverter generator brands, Yamaha appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Yamaha is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. CumminsShare of searches 42.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. Honda Power EquipmentShare of searches 26.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. GeneracShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. FirmanShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. YamahaShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top inverter generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Yamaha2nd
  3. Generac3rd
  4. Cummins4th
  5. Firman–
  6. Hyundai Power Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Generac2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cummins1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inverter generator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which inverter generator brands compete with Yamaha?

Yamaha against inverter generator brands worldwide, by month

Share of searches by month for Cummins, Honda Power Equipment, Generac, Firman, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsHonda Power EquipmentGeneracFirmanHyundai Power EquipmentYamaha
Oct 202543.9%23.7%24.1%4%2.1%2.2%
Nov 202546.3%24.2%20.7%4.2%2.3%2.3%
Dec 202548.5%21.1%21.7%4.4%2%2.4%
Jan 202627.2%25.8%40.7%3%1.4%2%
Feb 202646.2%20.8%25.4%4.2%1.6%1.9%
Mar 202643.6%24.5%23.9%3.9%2%2.1%
Apr 202650.4%22.2%18.5%4.5%2.3%2%
May 202648.4%25.6%17.8%4.4%1.9%1.9%
Jun 202644.6%23.3%24.5%4%1.8%1.8%
Jul 202642.3%22.4%28.4%3.1%1.8%2.1%
Aug 202640.4%25.2%27.1%3.6%1.7%2%
Sep 202642.7%26.5%23.4%3.9%1.9%1.7%

  1. 1.Cummins

    42.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Honda Power Equipment

    26.5%

    Moved from 3rd to 2nd. 153K estimated branded searches, -0.78% vs prior month. Share +1.2 points.

  3. 3.Generac

    23.4%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  4. 4.Firman

    3.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hyundai Power Equipment

    1.9%

    Moved from 6th to 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.2 points.

  6. 6.Yamaha

    1.7%

    Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

79 comparisons

How has branded search demand for Yamaha changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.4M.
  • Across the 12 months ending September 2026, Yamaha fell from 5th to 6th among inverter generator brands worldwide.

How did search popularity change for inverter generator brands worldwide in September 2026?

5 changes

  1. In September 2026, Honda Power Equipment overtook Generac to rank 2nd among inverter generator brands worldwide, with 26.5% of the searches.

  2. In September 2026, Cummins gained share of searches among inverter generator brands worldwide, from 40.4% to 42.7%.

  3. In September 2026, Generac lost share of searches among inverter generator brands worldwide, from 27.1% to 23.4%.

  4. In September 2026, Hyundai Power Equipment rose from 6th to 5th among inverter generator brands worldwide.

  5. In September 2026, Yamaha fell from 5th to 6th among inverter generator brands worldwide.

How are Yamaha’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha
  • yamaha alto saxophone
  • yamaha av receiver
  • yamaha bass guitar
  • yamaha bluetooth receiver
  • yamaha flute
  • yamaha generator
  • yamaha glockenspiel
  • yamaha home theater
  • yamaha hs5
  • yamaha hs7
  • yamaha hs8
  • yamaha metronome
  • yamaha mg10xu
  • yamaha mixer
  • yamaha mixing console
  • yamaha monitor speaker
  • yamaha piano bench
  • yamaha saxophone
  • yamaha soundbar
  • yamaha stage monitor
  • yamaha studio monitors
  • yamaha trbx
  • yamaha xylophone

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands2nd of 420.9%Show ranking
Quad bike brands2nd of 620.9%Show ranking
Home cinema brands12th of 120.19%Show ranking
Outboard motor brands1st of 654.4%Show ranking
ATV and side-by-side brands1st of 655.7%Show ranking
Bass guitars6th of 62.1%Show ranking
Studio monitors2nd of 526.4%Show ranking
Xylophone brands5th of 60.28%Show ranking
Inverter generator brands6th of 61.7%Shown above
Foldback monitor brands7th of 81%Show ranking
Metronome brands5th of 60.34%Show ranking
Bluetooth receiver brands7th of 70.31%Show ranking
Analog mixer brands2nd of 525.1%Show ranking
Alto sax brands1st of 448%Show ranking
Piano stool brands5th of 51.2%Show ranking
Flute brands1st of 1051.9%Show ranking
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