Brandwave

Quad bike brands:Which are searched most?

In September 2026, Yamaha was the most searched among quad bike brands worldwide, with an estimated 4.1M branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha52.3%
  2. Kawasaki28.6%
  3. Polaris10.5%
  4. Segway8.6%

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Share of SearchLeaderboard

Compare the quad bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among quad bike brands worldwide, by month

Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKawasakiPolarisSegway
Oct 202548.8%32.7%11.9%6.6%
Nov 202553.1%29.1%10.7%7.1%
Dec 202556.1%25.1%11.3%7.5%
Jan 202653.1%29.1%10.7%7.1%
Feb 202653.8%29.5%10.8%5.9%
Mar 202658.1%26%9.6%6.4%
Apr 202652.3%28.6%10.5%8.6%
May 202652.3%28.6%10.5%8.6%
Jun 202652.3%28.6%10.5%8.6%
Jul 202652.3%28.6%10.5%8.6%
Aug 202651.1%28%12.5%8.4%
Sep 202652.3%28.6%10.5%8.6%

This month’s ranking, September 2026

  1. 1.Yamaha

    52.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Kawasaki

    28.6%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Polaris

    10.5%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. 4.Segway

    8.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among quad bike brands worldwide?

In September 2026, Yamaha was the most searched among quad bike brands worldwide, with an estimated 4.1M branded searches and 52.3% estimated Share of Search within this set. Kawasaki is in 2nd place, 23.6 percentage points behind at 28.6% Share of Search.

Global quad bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha48.8% → 52.3%58.1%Mar 202648.8%Oct 20251st
Kawasaki32.7% → 28.6%32.7%Oct 202525.1%Dec 20252nd
Polaris11.9% → 10.5%12.5%Aug 20269.6%Mar 20263rd
Segway6.6% → 8.6%8.6%Apr 20265.9%Feb 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide increased from 48.8% to 52.3%.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide decreased from 32.7% to 28.6%.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide decreased from 11.9% to 10.5%.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide increased from 6.6% to 8.6%.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide peaked at 58.1% in March 2026 and was lowest at 48.8% in October 2025.
  • Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among quad bike brands worldwide peaked at 32.7% in October 2025 and was lowest at 25.1% in December 2025.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide peaked at 12.5% in August 2026 and was lowest at 9.6% in March 2026.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide peaked at 8.6% in April 2026 and was lowest at 5.9% in February 2026.

How did search popularity change for quad bike brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.

  2. In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.

  3. In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.

  4. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

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