Brandwave

How popular isSegway in search?

In September 2026, there were an estimated 673K branded searches for Segway worldwide which is up 22.4% over the last 12 months. Segway holds 8.6% estimated Share of Search among quad bike brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha52.3%
  2. Kawasaki28.6%
  3. Polaris10.5%
  4. Segway8.6%
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Which quad bike brands compete with Segway?

Segway against quad bike brands worldwide, by month

Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKawasakiPolarisSegway
Oct 202548.8%32.7%11.9%6.6%
Nov 202553.1%29.1%10.7%7.1%
Dec 202556.1%25.1%11.3%7.5%
Jan 202653.1%29.1%10.7%7.1%
Feb 202653.8%29.5%10.8%5.9%
Mar 202658.1%26%9.6%6.4%
Apr 202652.3%28.6%10.5%8.6%
May 202652.3%28.6%10.5%8.6%
Jun 202652.3%28.6%10.5%8.6%
Jul 202652.3%28.6%10.5%8.6%
Aug 202651.1%28%12.5%8.4%
Sep 202652.3%28.6%10.5%8.6%
  1. 1.Yamaha

    52.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Kawasaki

    28.6%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Polaris

    10.5%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. 4.Segway

    8.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Segway and its closest rivals

How has branded search demand for Segway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Segway worldwide rose from 550K to 673K.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide increased from 6.6% to 8.6%.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad bike brands worldwide peaked at 8.6% in April 2026 and was lowest at 5.9% in February 2026.

How did search popularity change for quad bike brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.

  2. In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.

  3. In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.

  4. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

Where does Segway compete?

Segway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Quad bike brands4th of 48.6%Shown above
Robot mowers2nd of 635.7%Show ranking
Electric scooter brands1st of 577.8%Show ranking
Kids scooters1st of 578.4%Show ranking

How is Segway measured?

Brandwave collects information about searches that people make online using Segway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • segway

Do you work for Segway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Segway your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.