Brandwave

Electric scooter brands:Which are searched most?

In September 2026, Xiaomi was the most searched among electric scooter brands worldwide, with an estimated 7.8M branded searches and 89.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xiaomi89.9%
  2. Segway7.8%
  3. Razor1%
  4. Xiaomi Electric Scooter0.86%
  5. Apollo Scooters0.21%
  6. Inokim0.11%
  7. Apollo0.05%

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Share of SearchLeaderboard

Compare the electric scooter brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electric scooter brands worldwide, by month

Share of Search by month for Xiaomi, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthXiaomiSegwayRazorXiaomi Electric ScooterApollo ScootersInokimApollo
Oct 202591.6%6.2%1.2%0.56%0.2%0.11%0.09%
Nov 202591.5%6.3%1.3%0.56%0.21%0.11%0.08%
Dec 202591.4%6.3%1.5%0.46%0.17%0.08%0.06%
Jan 202692.1%6.4%0.86%0.38%0.14%0.08%0.08%
Feb 202691.9%6.4%0.86%0.47%0.17%0.09%0.09%
Mar 202691.4%6.3%1%0.85%0.21%0.11%0.06%
Apr 202687.9%9.1%1.5%1%0.3%0.16%0.07%
May 202687.6%9.1%1.8%1%0.3%0.16%0.07%
Jun 202687.4%9.2%1.8%1%0.37%0.16%0.06%
Jul 202687.4%9.2%1.8%1%0.37%0.13%0.06%
Aug 202687.8%9.2%1.5%1%0.3%0.14%0.06%
Sep 202689.9%7.8%1%0.86%0.21%0.11%0.05%

This month’s ranking, September 2026

  1. 1.Xiaomi

    89.9%

    Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +2.2 points.

  2. 2.Segway

    7.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Razor

    1%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  4. 4.Xiaomi Electric Scooter

    0.86%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Apollo Scooters

    0.21%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.Inokim

    0.11%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Apollo

    0.05%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among electric scooter brands worldwide?

In September 2026, Xiaomi was the most searched among electric scooter brands worldwide, with an estimated 7.8M branded searches and 89.9% estimated Share of Search within this set. Segway is in 2nd place, 82.2 percentage points behind at 7.8% Share of Search.

Global electric scooter brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xiaomi91.6% → 89.9%92.1%Jan 202687.4%Jun 20261st
Segway6.2% → 7.8%9.2%Aug 20266.2%Oct 20252nd
Razor1.2% → 1%1.8%Jul 20260.86%Feb 20263rd
Xiaomi Electric Scooter0.56% → 0.86%1%Aug 20260.38%Jan 20264th
Apollo Scooters0.2% → 0.21%0.37%Jul 20260.14%Jan 20265th
Inokim0.11%0.16%Jun 20260.08%Dec 20256th
Apollo0.09% → 0.05%0.09%Feb 20260.05%Sep 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among electric scooter brands worldwide decreased from 91.6% to 89.9%.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide increased from 6.2% to 7.8%.
  • Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among electric scooter brands worldwide peaked at 92.1% in January 2026 and was lowest at 87.4% in June 2026.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among electric scooter brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.2% in October 2025.
  • Across the 12 months ending September 2026, Razor, Xiaomi Electric Scooter, Apollo Scooters, Inokim and Apollo held steady: their estimated Share of Search among electric scooter brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for electric scooter brands worldwide in September 2026?

  1. In September 2026, Xiaomi gained estimated Share of Search among electric scooter brands worldwide, from 87.8% to 89.9%.

  2. In September 2026, Segway lost estimated Share of Search among electric scooter brands worldwide, from 9.2% to 7.8%.

  3. Estimated monthly branded searches for Xiaomi Electric Scooter worldwide rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Apollo worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Razor worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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