Brandwave

How popular isXiaomi in search?

In September 2026, there were an estimated 7.8M branded searches for Xiaomi worldwide which held steady over the last 12 months. Xiaomi holds 1.6% estimated Share of Search among smartphone brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google92.3%
  2. Apple iPhone5.3%
  3. Xiaomi1.6%
  4. OPPO0.82%
  5. Samsung0.06%
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Where does Xiaomi compete?

Xiaomi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands3rd of 51.6%Shown below
Video streaming devices1st of 647.3%Show ranking
Fan brands1st of 551.3%Show ranking
Desk lamp brands1st of 655.3%Show ranking
Standing fan brands1st of 558.4%Show ranking
Streaming device brands1st of 567.1%Show ranking

Which smartphone brands compete with Xiaomi?

Xiaomi against smartphone brands worldwide, by month

Share of Search by month for Google, Apple iPhone, Xiaomi. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleApple iPhoneXiaomiOPPOSamsung
Oct 202594.5%2.9%1.7%0.84%0.08%
Nov 202594.5%2.9%1.7%0.84%0.08%
Dec 202594.6%3%1.7%0.7%0.07%
Jan 202694.4%3%1.7%0.86%0.07%
Feb 202694%3.5%1.6%0.82%0.08%
Mar 202694.1%3.5%1.6%0.69%0.07%
Apr 202694.9%2.9%1.3%0.84%0.06%
May 202694.3%3.6%1.4%0.7%0.07%
Jun 202694.1%3.6%1.4%0.87%0.07%
Jul 202694%3.7%1.4%0.88%0.07%
Aug 202694.1%3.6%1.4%0.87%0.08%
Sep 202692.3%5.3%1.6%0.82%0.06%

  1. 1.Google

    92.3%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share -1.8 points.

  2. 2.Apple iPhone

    5.3%

    Held 2nd. 26.4M estimated branded searches, +53.9% vs prior month. Share +1.7 points.

  3. 3.Xiaomi

    1.6%

    Held 3rd. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.2 points.

  4. 4.OPPO

    0.82%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Samsung

    0.06%

    Held 5th. 311K estimated branded searches, -18.4% vs prior month. Share 0 points.

Compare search popularity between Xiaomi and its closest rivals

Every comparison with Xiaomi

How has branded search demand for Xiaomi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi worldwide held steady, from 8.2M to 7.8M.
  • Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among smartphone brands worldwide held steady, from 1.7% to 1.6%.

How did search popularity change for smartphone brands worldwide in September 2026?

  1. In September 2026, Apple iPhone gained estimated Share of Search among smartphone brands worldwide, from 3.6% to 5.3%.

  2. In September 2026, Google lost estimated Share of Search among smartphone brands worldwide, from 94.1% to 92.3%.

  3. Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.

How is Xiaomi measured?

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • xiaomi
  • xiaomi 14

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How the Brand Demand Index is measured

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