Chromecast vs Xiaomi:Which is more popular by branded search?

Name: Chromecast vs Xiaomi: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Xiaomi had more branded searches than Chromecast among video streaming devices worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Chromecast’s 450K, and held a 40.2% Share of Search versus Chromecast’s 3%. These are worldwide searches for English-language branded terms.

Share of Search among video streaming devices worldwide in August 2026Which is more popular in search, Chromecast or Xiaomi?

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Which is more popular in search, Chromecast or Xiaomi?

Compare the video streaming devices people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chromecast and Xiaomi among video streaming devices worldwide, by month

Month	Apple TV	Xiaomi	Roku	Amazon Fire TV	Chromecast	Nvidia Shield
Oct 2025	31.9%	47.7%	11.7%	5.1%	2.9%	0.7%
Nov 2025	35.9%	43.9%	10.7%	5.9%	2.6%	0.97%
Dec 2025	36.4%	44.5%	10.9%	4.7%	2.7%	0.8%
Jan 2026	31.8%	47.5%	11.6%	5.4%	2.9%	0.86%
Feb 2026	31.5%	47.2%	11.6%	5.8%	2.8%	1%
Mar 2026	32.4%	48.4%	11.9%	4.2%	2.4%	0.71%
Apr 2026	36.5%	44.7%	11%	4.5%	2.7%	0.66%
May 2026	36.6%	44.8%	11%	4.1%	2.7%	0.81%
Jun 2026	35.6%	43.6%	13%	4%	3.2%	0.64%
Jul 2026	35.7%	43.7%	13.1%	3.9%	2.6%	0.96%
Aug 2026	40.2%	40.2%	12%	3.8%	3%	0.72%
Sep 2026	—	—	—	—	—	—

How has the Chromecast and Xiaomi comparison changed over the last 12 months?

3 findings

Xiaomi was ahead of Chromecast in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Chromecast’s estimated Share of Search among video streaming devices worldwide moved from 2.9% to 3%, and its estimated monthly branded searches held steady at 450K.
Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide moved from 47.7% to 40.2%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

How did search popularity change for video streaming devices worldwide in August 2026?

2 changes

In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Chromecast’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.