How popular isApple TV in search?
In August 2026, there were an estimated 6.1M branded searches for Apple TV worldwide which is up 22.4% over the last 11 months. Apple TV holds 40.2% estimated Share of Search among video streaming devices worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Apple TV40.2%
Xiaomi40.2%
Roku12%Amazon Fire TV3.8%
Chromecast3%
Nvidia Shield0.72%
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Which video streaming devices compete with Apple TV?
Share of Search by month for Apple TV, Xiaomi, Roku, Amazon Fire TV, Chromecast. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | Xiaomi | Roku | Amazon Fire TV | Chromecast | Nvidia Shield |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 47.7% | 11.7% | 5.1% | 2.9% | 0.7% |
| Nov 2025 | 35.9% | 43.9% | 10.7% | 5.9% | 2.6% | 0.97% |
| Dec 2025 | 36.4% | 44.5% | 10.9% | 4.7% | 2.7% | 0.8% |
| Jan 2026 | 31.8% | 47.5% | 11.6% | 5.4% | 2.9% | 0.86% |
| Feb 2026 | 31.5% | 47.2% | 11.6% | 5.8% | 2.8% | 1% |
| Mar 2026 | 32.4% | 48.4% | 11.9% | 4.2% | 2.4% | 0.71% |
| Apr 2026 | 36.5% | 44.7% | 11% | 4.5% | 2.7% | 0.66% |
| May 2026 | 36.6% | 44.8% | 11% | 4.1% | 2.7% | 0.81% |
| Jun 2026 | 35.6% | 43.6% | 13% | 4% | 3.2% | 0.64% |
| Jul 2026 | 35.7% | 43.7% | 13.1% | 3.9% | 2.6% | 0.96% |
| Aug 2026 | 40.2% | 40.2% | 12% | 3.8% | 3% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.2% | 6.1M | +22.4% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.2% | 6.1M | 0% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12% | 1.8M | 0% | -1 points | |
| 4, held 4th | 3.8% | 585K | +8.2% | 0 points | |
| 5, held 5th | 3% | 450K | +22.3% | +0.3 points | |
| 6, held 6th | 0.72% | 110K | -18.5% | -0.2 points |
1.
Apple TV40.2%
Moved from 2nd to 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.5 points.
2.
Xiaomi40.2%
Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
Roku12%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.
3.8%
Held 4th. 585K estimated branded searches, +8.2% vs prior month. Share 0 points.
3%
Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
0.72%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare search popularity between Apple TV and its closest rivals
Every comparison with Apple TV
14 comparisons
How has branded search demand for Apple TV changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple TV worldwide rose from 5M to 6.1M.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide increased from 31.9% to 40.2%.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide peaked at 40.2% in August 2026 and was lowest at 31.5% in February 2026.
- Across the 11 months ending August 2026, Apple TV rose from 2nd to 1st among video streaming devices worldwide.
How did search popularity change for video streaming devices worldwide in August 2026?
4 changes
In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.
In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.
Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026.
Where does Apple TV compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Streaming services | 4th of 6 | 5.2% | Show ranking |
| Video streaming devices | 1st of 6 | 40.2% | Shown above |
| Streaming search engines | 1st of 5 | 62.6% | Show ranking |
How is Apple TV measured?
Brandwave collects information about searches that people make online using Apple TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- apple tv
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