Apple TV vs Xiaomi:Which is more popular by branded search?
In August 2026, Apple TV and Xiaomi were level on Share of Search among video streaming devices worldwide, with an estimated 6.1M branded searches each, at 40.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple TV or Xiaomi?
Compare the video streaming devices people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple TV, Xiaomi. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | Xiaomi | Roku | Amazon Fire TV | Chromecast | Nvidia Shield |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 47.7% | 11.7% | 5.1% | 2.9% | 0.7% |
| Nov 2025 | 35.9% | 43.9% | 10.7% | 5.9% | 2.6% | 0.97% |
| Dec 2025 | 36.4% | 44.5% | 10.9% | 4.7% | 2.7% | 0.8% |
| Jan 2026 | 31.8% | 47.5% | 11.6% | 5.4% | 2.9% | 0.86% |
| Feb 2026 | 31.5% | 47.2% | 11.6% | 5.8% | 2.8% | 1% |
| Mar 2026 | 32.4% | 48.4% | 11.9% | 4.2% | 2.4% | 0.71% |
| Apr 2026 | 36.5% | 44.7% | 11% | 4.5% | 2.7% | 0.66% |
| May 2026 | 36.6% | 44.8% | 11% | 4.1% | 2.7% | 0.81% |
| Jun 2026 | 35.6% | 43.6% | 13% | 4% | 3.2% | 0.64% |
| Jul 2026 | 35.7% | 43.7% | 13.1% | 3.9% | 2.6% | 0.96% |
| Aug 2026 | 40.2% | 40.2% | 12% | 3.8% | 3% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apple TV and Xiaomi comparison changed over the last 12 months?
3 findings
- Apple TV was ahead of Xiaomi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide moved from 31.9% to 40.2%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide moved from 47.7% to 40.2%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for video streaming devices worldwide in August 2026?
2 changes
In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple TV’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.