Brandwave

Video streaming devices:Which brands are most popular in search?

Apple TV and Xiaomi share the highest estimated Share of Search among video streaming devices worldwide, at 40.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple TV40.2%
  2. Xiaomi40.2%
  3. Roku12%
  4. Amazon Fire TV3.8%
  5. Chromecast3%
  6. Nvidia Shield0.72%

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Share of SearchLeaderboard

Compare the video streaming devices people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video streaming devices worldwide, by month

Share of Search by month for Apple TV, Xiaomi, Roku, Amazon Fire TV, Chromecast. The figures are in the table below the chart.

View monthly share of search table
MonthApple TVXiaomiRokuAmazon Fire TVChromecastNvidia Shield
Oct 202531.9%47.7%11.7%5.1%2.9%0.7%
Nov 202535.9%43.9%10.7%5.9%2.6%0.97%
Dec 202536.4%44.5%10.9%4.7%2.7%0.8%
Jan 202631.8%47.5%11.6%5.4%2.9%0.86%
Feb 202631.5%47.2%11.6%5.8%2.8%1%
Mar 202632.4%48.4%11.9%4.2%2.4%0.71%
Apr 202636.5%44.7%11%4.5%2.7%0.66%
May 202636.6%44.8%11%4.1%2.7%0.81%
Jun 202635.6%43.6%13%4%3.2%0.64%
Jul 202635.7%43.7%13.1%3.9%2.6%0.96%
Aug 202640.2%40.2%12%3.8%3%0.72%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Apple TV

    40.2%

    Moved from 2nd to 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  2. 2.Xiaomi

    40.2%

    Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Roku

    12%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Amazon Fire TV

    3.8%

    Held 4th. 585K estimated branded searches, +8.2% vs prior month. Share 0 points.

  5. 5.Chromecast

    3%

    Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.Nvidia Shield

    0.72%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among video streaming devices worldwide?

Apple TV and Xiaomi share the highest estimated Share of Search among video streaming devices worldwide, at 40.2% in August 2026.

Global video streaming devices, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apple TV31.9% → 40.2%40.2%Aug 202631.5%Feb 20262nd → 1st
Xiaomi47.7% → 40.2%48.4%Mar 202640.2%Aug 20261st → 2nd
Roku11.7% → 12%13.1%Jul 202610.7%Nov 20253rd
Amazon Fire TV5.1% → 3.8%5.9%Nov 20253.8%Aug 20264th
Chromecast2.9% → 3%3.2%Jun 20262.4%Mar 20265th
Nvidia Shield0.7% → 0.72%1%Feb 20260.64%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide increased from 31.9% to 40.2%.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide decreased from 47.7% to 40.2%.
  • Across the 11 months ending August 2026, Amazon Fire TV’s estimated Share of Search among video streaming devices worldwide decreased from 5.1% to 3.8%.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide peaked at 40.2% in August 2026 and was lowest at 31.5% in February 2026.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide peaked at 48.4% in March 2026 and was lowest at 40.2% in August 2026.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among video streaming devices worldwide peaked at 13.1% in July 2026 and was lowest at 10.7% in November 2025.
  • Across the 11 months ending August 2026, Amazon Fire TV’s estimated Share of Search among video streaming devices worldwide peaked at 5.9% in November 2025 and was lowest at 3.8% in August 2026.
  • Across the 11 months ending August 2026, Apple TV rose from 2nd to 1st among video streaming devices worldwide.
  • Across the 11 months ending August 2026, Xiaomi fell from 1st to 2nd among video streaming devices worldwide.
  • Across the 11 months ending August 2026, Roku, Chromecast and Nvidia Shield held steady: their estimated Share of Search among video streaming devices worldwide each moved less than 0.5 percentage points.

How did search popularity change for video streaming devices worldwide in August 2026?

  1. In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.

  2. In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.

  3. In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.

  4. Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026.

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