Brandwave

How popular isNvidia Shield in search?

In August 2026, there were an estimated 110K branded searches for Nvidia Shield worldwide which held steady over the last 11 months. Nvidia Shield holds 0.72% estimated Share of Search among video streaming devices worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple TV40.2%
  2. Xiaomi40.2%
  3. Roku12%
  4. Amazon Fire TV3.8%
  5. Chromecast3%
  6. Nvidia Shield0.72%
Nvidia Shield website (opens in a new tab)

Follow Nvidia Shield and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which video streaming devices compete with Nvidia Shield?

Nvidia Shield against video streaming devices worldwide, by month

Share of Search by month for Apple TV, Xiaomi, Roku, Amazon Fire TV, Chromecast, Nvidia Shield. The figures are in the table below the chart.

View monthly share of search table
MonthApple TVXiaomiRokuAmazon Fire TVChromecastNvidia Shield
Oct 202531.9%47.7%11.7%5.1%2.9%0.7%
Nov 202535.9%43.9%10.7%5.9%2.6%0.97%
Dec 202536.4%44.5%10.9%4.7%2.7%0.8%
Jan 202631.8%47.5%11.6%5.4%2.9%0.86%
Feb 202631.5%47.2%11.6%5.8%2.8%1%
Mar 202632.4%48.4%11.9%4.2%2.4%0.71%
Apr 202636.5%44.7%11%4.5%2.7%0.66%
May 202636.6%44.8%11%4.1%2.7%0.81%
Jun 202635.6%43.6%13%4%3.2%0.64%
Jul 202635.7%43.7%13.1%3.9%2.6%0.96%
Aug 202640.2%40.2%12%3.8%3%0.72%
Sep 2026——————

  1. 1.Apple TV

    40.2%

    Moved from 2nd to 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  2. 2.Xiaomi

    40.2%

    Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Roku

    12%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Amazon Fire TV

    3.8%

    Held 4th. 585K estimated branded searches, +8.2% vs prior month. Share 0 points.

  5. 5.Chromecast

    3%

    Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  6. 6.Nvidia Shield

    0.72%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Nvidia Shield and its closest rivals

How has branded search demand for Nvidia Shield changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nvidia Shield worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Nvidia Shield’s estimated Share of Search among video streaming devices worldwide held steady, from 0.7% to 0.72%.

How did search popularity change for video streaming devices worldwide in August 2026?

  1. In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.

  2. In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.

  3. In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.

  4. Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026.

How is Nvidia Shield measured?

Brandwave collects information about searches that people make online using Nvidia Shield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nvidia shield

Do you work for Nvidia Shield? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nvidia Shield your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free