Amazon Fire TV vs Nvidia Shield:Which is more popular by branded search?
In August 2026, Amazon Fire TV had more branded searches than Nvidia Shield among video streaming devices worldwide. Amazon Fire TV was estimated to have 585K branded searches compared to Nvidia Shield’s 110K, and held a 3.8% Share of Search versus Nvidia Shield’s 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Fire TV or Nvidia Shield?
Compare the video streaming devices people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Fire TV, Nvidia Shield. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | Xiaomi | Roku | Amazon Fire TV | Chromecast | Nvidia Shield |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 47.7% | 11.7% | 5.1% | 2.9% | 0.7% |
| Nov 2025 | 35.9% | 43.9% | 10.7% | 5.9% | 2.6% | 0.97% |
| Dec 2025 | 36.4% | 44.5% | 10.9% | 4.7% | 2.7% | 0.8% |
| Jan 2026 | 31.8% | 47.5% | 11.6% | 5.4% | 2.9% | 0.86% |
| Feb 2026 | 31.5% | 47.2% | 11.6% | 5.8% | 2.8% | 1% |
| Mar 2026 | 32.4% | 48.4% | 11.9% | 4.2% | 2.4% | 0.71% |
| Apr 2026 | 36.5% | 44.7% | 11% | 4.5% | 2.7% | 0.66% |
| May 2026 | 36.6% | 44.8% | 11% | 4.1% | 2.7% | 0.81% |
| Jun 2026 | 35.6% | 43.6% | 13% | 4% | 3.2% | 0.64% |
| Jul 2026 | 35.7% | 43.7% | 13.1% | 3.9% | 2.6% | 0.96% |
| Aug 2026 | 40.2% | 40.2% | 12% | 3.8% | 3% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon Fire TV and Nvidia Shield comparison changed over the last 12 months?
3 findings
- Amazon Fire TV was ahead of Nvidia Shield in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Fire TV’s estimated Share of Search among video streaming devices worldwide moved from 5.1% to 3.8%, and its estimated monthly branded searches moved from 796K to 585K.
- Across the 11 months ending August 2026, Nvidia Shield’s estimated Share of Search among video streaming devices worldwide moved from 0.7% to 0.72%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for video streaming devices worldwide in August 2026?
1 change
Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Fire TV’s and Nvidia Shield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire TV
2 branded search terms
- amazon fire tv
- fire tv stick
Nvidia Shield
1 branded search term
- nvidia shield
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.