Standing fan brands:Which are searched most?
In September 2026, Xiaomi was the most searched among standing fan brands worldwide, with an estimated 7.8M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the standing fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Dyson, Honeywell. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 36.1% | 4% | 0.72% | 0.3% |
| Nov 2025 | 49.5% | 46.1% | 3.4% | 0.71% | 0.27% |
| Dec 2025 | 54.3% | 41.4% | 3% | 0.89% | 0.36% |
| Jan 2026 | 57.9% | 36.5% | 4% | 1.2% | 0.43% |
| Feb 2026 | 58.2% | 36.7% | 4% | 0.73% | 0.32% |
| Mar 2026 | 62.6% | 32.3% | 4.3% | 0.59% | 0.23% |
| Apr 2026 | 58.3% | 36.8% | 4% | 0.53% | 0.31% |
| May 2026 | 58.2% | 36.7% | 4% | 0.62% | 0.46% |
| Jun 2026 | 57.4% | 36.6% | 4.9% | 0.59% | 0.55% |
| Jul 2026 | 62% | 32.4% | 4.3% | 0.64% | 0.6% |
| Aug 2026 | 58% | 36.9% | 4.1% | 0.59% | 0.45% |
| Sep 2026 | 58.4% | 37.5% | 3.4% | 0.46% | 0.27% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 7.8M | +21.2% | +0.4 points | |
| 2, held 2nd | 37.5% | 5M | +22.2% | +0.6 points | |
| 3, held 3rd | 3.4% | 450K | 0% | -0.7 points | |
| 4, held 4th | 0.46% | 61.6K | -6.5% | -0.1 points | |
| 5, held 5th | 0.27% | 35.5K | -29.5% | -0.2 points |
1.
Xiaomi58.4%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.4 points.
2.
Dyson37.5%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.
3.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Lasko0.46%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
5.
Vornado0.27%
Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among standing fan brands worldwide?
5 brands
In September 2026, Xiaomi was the most searched among standing fan brands worldwide, with an estimated 7.8M branded searches and 58.4% estimated Share of Search within this set. Dyson is in 2nd place, 20.9 percentage points behind at 37.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Xiaomi | 58.9% → 58.4% | 62.6%Mar 2026 | 49.5%Nov 2025 | 1st |
| Dyson | 36.1% → 37.5% | 46.1%Nov 2025 | 32.3%Mar 2026 | 2nd |
 Honeywell | 4% → 3.4% | 4.9%Jun 2026 | 3%Dec 2025 | 3rd |
| Lasko | 0.72% → 0.46% | 1.2%Jan 2026 | 0.46%Sep 2026 | 4th |
| Vornado | 0.3% → 0.27% | 0.6%Jul 2026 | 0.23%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide decreased from 58.9% to 58.4%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide increased from 36.1% to 37.5%.
- Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among standing fan brands worldwide decreased from 4% to 3.4%.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide peaked at 62.6% in March 2026 and was lowest at 49.5% in November 2025.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide peaked at 46.1% in November 2025 and was lowest at 32.3% in March 2026.
- Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among standing fan brands worldwide peaked at 4.9% in June 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Lasko and Vornado held steady: their estimated Share of Search among standing fan brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for standing fan brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
In September 2026, Honeywell lost estimated Share of Search among standing fan brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.
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