How popular isVornado in search?
In September 2026, there were an estimated 35.5K branded searches for Vornado worldwide which is down 13.8% over the last 12 months. Vornado holds 0.27% estimated Share of Search among standing fan brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which standing fan brands compete with Vornado?
Share of Search by month for Xiaomi, Dyson, Honeywell, Vornado. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 36.1% | 4% | 0.72% | 0.3% |
| Nov 2025 | 49.5% | 46.1% | 3.4% | 0.71% | 0.27% |
| Dec 2025 | 54.3% | 41.4% | 3% | 0.89% | 0.36% |
| Jan 2026 | 57.9% | 36.5% | 4% | 1.2% | 0.43% |
| Feb 2026 | 58.2% | 36.7% | 4% | 0.73% | 0.32% |
| Mar 2026 | 62.6% | 32.3% | 4.3% | 0.59% | 0.23% |
| Apr 2026 | 58.3% | 36.8% | 4% | 0.53% | 0.31% |
| May 2026 | 58.2% | 36.7% | 4% | 0.62% | 0.46% |
| Jun 2026 | 57.4% | 36.6% | 4.9% | 0.59% | 0.55% |
| Jul 2026 | 62% | 32.4% | 4.3% | 0.64% | 0.6% |
| Aug 2026 | 58% | 36.9% | 4.1% | 0.59% | 0.45% |
| Sep 2026 | 58.4% | 37.5% | 3.4% | 0.46% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 7.8M | +21.2% | +0.4 points | |
| 2, held 2nd | 37.5% | 5M | +22.2% | +0.6 points | |
| 3, held 3rd | 3.4% | 450K | 0% | -0.7 points | |
| 4, held 4th | 0.46% | 61.6K | -6.5% | -0.1 points | |
| 5, held 5th | 0.27% | 35.5K | -29.5% | -0.2 points |
1.
Xiaomi58.4%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.4 points.
2.
Dyson37.5%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.
3.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Lasko0.46%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
5.
Vornado0.27%
Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.
Compare search popularity between Vornado and its closest rivals
Every comparison with Vornado
8 comparisons
How has branded search demand for Vornado changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vornado worldwide fell from 41.2K to 35.5K.
- Across the 12 months ending September 2026, Vornado’s estimated Share of Search among standing fan brands worldwide held steady, from 0.3% to 0.27%.
How did search popularity change for standing fan brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
In September 2026, Honeywell lost estimated Share of Search among standing fan brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.
Where does Vornado compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fan brands | 5th of 5 | 0.23% | Show ranking |
| Standing fan brands | 5th of 5 | 0.27% | Shown above |
| Heaters | 5th of 6 | 0.5% | Show ranking |
| Space heater brands | 5th of 5 | 0.61% | Show ranking |
How is Vornado measured?
Brandwave collects information about searches that people make online using Vornado’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- vornado
- vornado space heater
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Is Vornado your brand?
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