How popular isDyson in search?
In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 37.5% estimated Share of Search among standing fan brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which standing fan brands compete with Dyson?
Share of Search by month for Xiaomi, Dyson, Honeywell. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 36.1% | 4% | 0.72% | 0.3% |
| Nov 2025 | 49.5% | 46.1% | 3.4% | 0.71% | 0.27% |
| Dec 2025 | 54.3% | 41.4% | 3% | 0.89% | 0.36% |
| Jan 2026 | 57.9% | 36.5% | 4% | 1.2% | 0.43% |
| Feb 2026 | 58.2% | 36.7% | 4% | 0.73% | 0.32% |
| Mar 2026 | 62.6% | 32.3% | 4.3% | 0.59% | 0.23% |
| Apr 2026 | 58.3% | 36.8% | 4% | 0.53% | 0.31% |
| May 2026 | 58.2% | 36.7% | 4% | 0.62% | 0.46% |
| Jun 2026 | 57.4% | 36.6% | 4.9% | 0.59% | 0.55% |
| Jul 2026 | 62% | 32.4% | 4.3% | 0.64% | 0.6% |
| Aug 2026 | 58% | 36.9% | 4.1% | 0.59% | 0.45% |
| Sep 2026 | 58.4% | 37.5% | 3.4% | 0.46% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 7.8M | +21.2% | +0.4 points | |
| 2, held 2nd | 37.5% | 5M | +22.2% | +0.6 points | |
| 3, held 3rd | 3.4% | 450K | 0% | -0.7 points | |
| 4, held 4th | 0.46% | 61.6K | -6.5% | -0.1 points | |
| 5, held 5th | 0.27% | 35.5K | -29.5% | -0.2 points |
1.
Xiaomi58.4%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.4 points.
2.
Dyson37.5%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.
3.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Lasko0.46%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
5.
Vornado0.27%
Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.
Compare search popularity between Dyson and its closest rivals
Every comparison with Dyson
39 comparisons
- Dyson vs Xiaomi
- Dyson vs Mitsubishi
- Dyson vs Electrolux
- Dyson vs Shark
- Dyson vs Roborock
- De'Longhi vs Dyson
- Dyson vs ghd
- DeWalt vs Dyson
- Dreame vs Dyson
- Dyson vs Ryobi
- BaByliss vs Dyson
- BISSELL vs Dyson
- Dyson vs Honeywell
- Dyson vs LG
- Dyson vs iRobot
- Dyson vs Hoover
- Black and Decker vs Dyson
- Cloud Nine vs Dyson
- Baseus vs Dyson
- Dyson vs Lange
- Dyson vs SEBO
- Dyson vs Samsung
- Dyson vs Miele
- Dyson vs Russell Hobbs
- Dyson vs T3
- Dyson vs Lasko
- Dyson vs Hunter
- Dreo vs Dyson
- Dyson vs Parlux
- Dyson vs Vornado
- CHI vs Dyson
- Dimplex vs Dyson
- Dyson vs Meaco
- Dyson vs GHD
- Bosch vs Dyson
- Dyson vs Remington
- Dyson vs Toto
- Dyson vs Eufy
- Dyson vs ThisWorx
How has branded search demand for Dyson changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide increased from 36.1% to 37.5%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide peaked at 46.1% in November 2025 and was lowest at 32.3% in March 2026.
How did search popularity change for standing fan brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
In September 2026, Honeywell lost estimated Share of Search among standing fan brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.
Where does Dyson compete?
How is Dyson measured?
Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
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