Brandwave

How popular isDyson in search?

In August 2026, there were an estimated 7.4M branded searches for Dyson worldwide which is down 12.9% over the last 11 months. Dyson holds 84.6% estimated Share of Search among hair straightener brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson84.6%
  2. ghd6.7%
  3. BaByliss6.3%
  4. Cloud Nine2.3%
  5. Remington0.14%
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Which hair straightener brands compete with Dyson?

Dyson against hair straightener brands worldwide, by month

Share of Search by month for Dyson, ghd, BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

  1. 1.Dyson

    84.6%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.1 points.

  2. 2.ghd

    6.7%

    Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.

  3. 3.BaByliss

    6.3%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Cloud Nine

    2.3%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  5. 5.Remington

    0.14%

    Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair straightener brands worldwide peaked at 87.1% in January 2026 and was lowest at 81.5% in July 2026.

How did search popularity change for hair straightener brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair straightener brands worldwide, from 81.5% to 84.6%.

  2. In August 2026, ghd lost estimated Share of Search among hair straightener brands worldwide, from 8.7% to 6.7%.

  3. In August 2026, BaByliss lost estimated Share of Search among hair straightener brands worldwide, from 7.5% to 6.3%.

  4. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

Where does Dyson compete?

Dyson is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 554.2%Show ranking
Vacuum cleaner brands1st of 580.6%Show ranking
Car vacuum brands1st of 680.9%Show ranking
Space heater brands1st of 582%Show ranking
Hair styling tool brands1st of 582.1%Show ranking
Heaters1st of 682.3%Show ranking
Curling iron brands1st of 584.6%Show ranking
Hair straightener brands1st of 584.6%Shown above
Hair dryer brands1st of 586.4%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • dyson
  • dyson airwrap
  • dyson com
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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