Brandwave

How popular isBaByliss in search?

In August 2026, there were an estimated 550K branded searches for BaByliss worldwide which held steady over the last 11 months. BaByliss holds 6.3% estimated Share of Search among hair straightener brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson84.6%
  2. ghd6.7%
  3. BaByliss6.3%
  4. Cloud Nine2.3%
  5. Remington0.14%
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Which hair straightener brands compete with BaByliss?

BaByliss against hair straightener brands worldwide, by month

Share of Search by month for Dyson, ghd, BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

  1. 1.Dyson

    84.6%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.1 points.

  2. 2.ghd

    6.7%

    Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.

  3. 3.BaByliss

    6.3%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Cloud Nine

    2.3%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  5. 5.Remington

    0.14%

    Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.

Compare search popularity between BaByliss and its closest rivals

How has branded search demand for BaByliss changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BaByliss worldwide held steady at 550K.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide increased from 5.5% to 6.3%.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025.

How did search popularity change for hair straightener brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair straightener brands worldwide, from 81.5% to 84.6%.

  2. In August 2026, ghd lost estimated Share of Search among hair straightener brands worldwide, from 8.7% to 6.7%.

  3. In August 2026, BaByliss lost estimated Share of Search among hair straightener brands worldwide, from 7.5% to 6.3%.

  4. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

Where does BaByliss compete?

BaByliss is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curling iron brands3rd of 56.3%Show ranking
Hair straightener brands3rd of 56.3%Shown above
Hair dryer brands3rd of 56.4%Show ranking

How is BaByliss measured?

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babyliss

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How the Brand Demand Index is measured

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