Brandwave

How popular isghd in search?

In August 2026, there were an estimated 582K branded searches for ghd worldwide which is down 28.3% over the last 11 months. ghd holds 6.7% estimated Share of Search among hair straightener brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson84.6%
  2. ghd6.7%
  3. BaByliss6.3%
  4. Cloud Nine2.3%
  5. Remington0.14%
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Which hair straightener brands compete with ghd?

ghd against hair straightener brands worldwide, by month

Share of Search by month for Dyson, ghd, BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

  1. 1.Dyson

    84.6%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.1 points.

  2. 2.ghd

    6.7%

    Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.

  3. 3.BaByliss

    6.3%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Cloud Nine

    2.3%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  5. 5.Remington

    0.14%

    Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.

Compare search popularity between ghd and its closest rivals

How has branded search demand for ghd changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ghd worldwide fell from 811K to 582K.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair straightener brands worldwide decreased from 8.1% to 6.7%.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair straightener brands worldwide peaked at 9% in November 2025 and was lowest at 6.1% in January 2026.

How did search popularity change for hair straightener brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair straightener brands worldwide, from 81.5% to 84.6%.

  2. In August 2026, ghd lost estimated Share of Search among hair straightener brands worldwide, from 8.7% to 6.7%.

  3. In August 2026, BaByliss lost estimated Share of Search among hair straightener brands worldwide, from 7.5% to 6.3%.

  4. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

Where does ghd compete?

ghd is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands3rd of 56.5%Show ranking
Curling iron brands2nd of 56.7%Show ranking
Hair straightener brands2nd of 56.7%Shown above
Hair dryer brands2nd of 56.8%Show ranking

How is ghd measured?

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • ghd
  • ghd hair
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd straighteners
  • ghdhair com

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How the Brand Demand Index is measured

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