Brandwave

ghd vs Remington:Which is more popular by branded search?

In August 2026, ghd had more branded searches than Remington among curling iron brands worldwide. ghd was estimated to have 582K branded searches compared to Remington’s 12.6K, and held a 6.7% Share of Search versus Remington’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among curling iron brands worldwide in August 2026Which is more popular in search, ghd or Remington?
ghd6.7%582K searches
vs
Remington0.14%12.6K searches

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Which is more popular in search, ghd or Remington?

Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ghd and Remington among curling iron brands worldwide, by month

Share of Search by month for ghd, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

How has the ghd and Remington comparison changed over the last 12 months?

  • ghd was ahead of Remington in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 811K to 582K.
  • Across the 11 months ending August 2026, Remington’s estimated Share of Search among curling iron brands worldwide moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 12.6K.

How did search popularity change for curling iron brands worldwide in August 2026?

  1. In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.

How each brand is measured

Brandwave collects information about searches that people make online using ghd’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ghd

7 branded search terms

  • ghd
  • ghd hair
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd straighteners
  • ghdhair com

Remington

3 branded search terms

  • remington electric shaver
  • remington shaver
  • remingtonproducts com

How the Brand Demand Index is measured

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