Brandwave

How popular isghd in search?

In August 2026, there were an estimated 582K branded searches for ghd worldwide which is down 28.3% over the last 11 months. ghd holds 6.5% estimated Share of Search among hair styling tool brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82.1%
  2. Shark10.4%
  3. ghd6.5%
  4. T30.78%
  5. CHI0.3%
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Which hair styling tool brands compete with ghd?

ghd against hair styling tool brands worldwide, by month

Share of Search by month for Dyson, Shark, ghd. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdT3CHI
Oct 202581.1%10.1%7.8%0.67%0.32%
Nov 202579.3%11.3%8.5%0.61%0.28%
Dec 202579.1%12.5%6.9%1.2%0.38%
Jan 202682.9%10.2%5.8%0.76%0.28%
Feb 202681.7%9.6%7.1%1.3%0.31%
Mar 202680.9%10.5%7.3%1.1%0.33%
Apr 202682.3%9.6%6.7%0.98%0.34%
May 202681.5%10.4%6.7%1.1%0.33%
Jun 202682.7%9.5%6.7%0.81%0.31%
Jul 202679.8%10.6%8.5%0.79%0.34%
Aug 202682.1%10.4%6.5%0.78%0.3%
Sep 2026—————

  1. 1.Dyson

    82.1%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +2.3 points

  2. 2.Shark

    10.4%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.2 points

  3. 3.ghd

    6.5%

    held 3rd · 582K estimated branded searches · -9.1% vs prior month · -2 points

  4. 4.T3

    0.78%

    held 4th · 70.1K estimated branded searches · +18.2% vs prior month · 0 points

  5. 5.CHI

    0.3%

    held 5th · 27.4K estimated branded searches · +5.9% vs prior month · 0 points

Compare search popularity between ghd and its closest rivals

How has branded search demand for ghd changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ghd worldwide fell from 811K to 582K.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide decreased from 7.8% to 6.5%.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide peaked at 8.5% in July 2026 and was lowest at 5.8% in January 2026.

How did search popularity change for hair styling tool brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.

  2. In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.

  3. Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How is ghd measured?

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • ghd
  • ghd hair
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd straighteners
  • ghdhair com

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How the Brand Demand Index is measured

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