Brandwave

How popular isghd?

In October 2026, people searched for ghd by name about 894,000 times worldwide, a 47.6% decrease from the previous year. These searches made up 33.9% of all global flat iron brand searches, placing ghd second out of eight brands. When we asked both ChatGPT and Google AI Overviews about flat iron brands, ghd appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in October 2026

ghd is the second most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. DysonShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ghdShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BaBylissShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RemingtonShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CHIShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

ghd website (opens in a new tab)

Follow ghd and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for ghd compared with other flat iron brands worldwide?

ghd against flat iron brands worldwide, by month

Share of searches by month for Dyson, ghd, BaByliss, Remington, CHI, T3, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

  1. 1.Dyson

    34.2%

    Moved from 2nd to 1st. 217K estimated branded searches, +23.4% vs prior month. Share -0.9 points.

  2. 2.ghd

    33.9%

    Moved from 1st to 2nd. 215K estimated branded searches, +21.9% vs prior month. Share -1.3 points.

  3. 3.BaByliss

    10.6%

    Moved from 4th to 3rd. 67.6K estimated branded searches, +49.6% vs prior month. Share +1.6 points.

  4. 4.Remington

    9.1%

    Moved from 3rd to 4th. 57.6K estimated branded searches, +25.5% vs prior month. Share -0.1 points.

  5. 5.CHI

    4.2%

    Held 5th. 26.9K estimated branded searches, +33.2% vs prior month. Share +0.2 points.

  6. 6.T3

    3.5%

    Held 6th. 22K estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  7. 7.Cloud Nine

    2.6%

    Held 7th. 16.4K estimated branded searches, +50.5% vs prior month. Share +0.4 points.

  8. 8.BaBylissPRO

    1.9%

    Held 8th. 12.2K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

ghd, Dyson and 2 other brands sell other things too, so only their searches that name this product count here, like “ghd flat iron”.

Compare popularity between ghd and its closest rivals

Every comparison with ghd

20 comparisons

How has branded search demand for ghd changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ghd worldwide fell from 1.7M to 894K.
  • Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide decreased from 42% to 33.9%.
  • Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide peaked at 42% in November 2025 and was lowest at 29.6% in February 2026.
  • Across the 12 months ending October 2026, ghd fell from 1st to 2nd among flat iron brands worldwide.

How did search popularity change for flat iron brands worldwide in October 2026?

5 changes

  1. In October 2026, BaByliss overtook Remington to rank 3rd among flat iron brands worldwide, with 10.6% of the searches.

  2. In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%.

  3. In October 2026, Dyson lost share of searches among flat iron brands worldwide, from 35.1% to 34.2%.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.

  5. Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026.

How are ghd’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghd
  • ghd cordless straightener
  • ghd curling iron
  • ghd curling wand
  • ghd flat iron
  • ghd hair
  • ghd hair curler
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd heat protect spray
  • ghd straightener
  • ghd straighteners
  • ghd unplugged

Do you work for ghd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ghd compete?

ghd is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands2nd of 812.7%Show ranking
Hair dryer brands3rd of 104%Show ranking
Flat iron brands2nd of 833.9%Shown above
Hair curler brands5th of 118%Show ranking
Heat protectant brands4th of 1011.9%Show ranking
Creator with pink hair and a pink jacket

Is ghd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free