Dyson vs ghd:Which is more popular?
In October 2026, Dyson and ghd were level in searches among flat iron brands worldwide, with an estimated 217K versus 215K branded searches, at 34.2% and 33.9% of the total. When we asked ChatGPT and Google AI Overviews about flat iron brands, ghd appeared in four of the five answers and Dyson in three. ghd was mentioned before Dyson in every answer that named either.
Who do people search for more?
Dyson and ghd are searched for about as often as each other.
Who does AI recommend more?
ghd, named ahead of Dyson in 4 of 4 answers
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Top flat iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before Dyson in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ghd1st
CHI2nd
T33rd
BaBylissPRO4th
Dyson5th
BaByliss–
Remington–
Cloud Nine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flat iron brands
5 answers
Asked ChatGPT
“Which flat iron brand should I buy?”
Asked ChatGPT
“What are the best flat iron brands?”
Asked ChatGPT
“What's the best flat iron brand for smooth hair?”
Searched Google, AI Overview
“best flat iron”
Searched Google, AI Overview
“ceramic flat iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dyson or ghd more popular in search?
This chart shows how often people search Google for Dyson and ghd by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, ghd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | BaByliss | Remington | CHI | T3 | Cloud Nine | BaBylissPRO |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 42% | 6.6% | 6.7% | 3.9% | 2.7% | 2% | 2.6% |
| Dec 2025 | 34.6% | 36.3% | 6.8% | 7% | 4.9% | 4.8% | 2.4% | 3.1% |
| Jan 2026 | 37.6% | 31.4% | 7.3% | 10.1% | 4.7% | 3.5% | 1.9% | 3.4% |
| Feb 2026 | 40.5% | 29.6% | 7.5% | 9.5% | 4.4% | 3.6% | 2.2% | 2.7% |
| Mar 2026 | 32.6% | 34.5% | 8.7% | 9.8% | 5.6% | 3.4% | 2.4% | 2.9% |
| Apr 2026 | 33% | 35.2% | 7.8% | 10.7% | 4.3% | 3.2% | 2% | 3.8% |
| May 2026 | 32.8% | 36.5% | 7.8% | 9.7% | 4.3% | 3.2% | 2.3% | 3.5% |
| Jun 2026 | 30.8% | 38% | 7.9% | 10% | 4.3% | 2.7% | 2.9% | 3.3% |
| Jul 2026 | 35.6% | 35.8% | 7.5% | 9.3% | 4.1% | 2.9% | 2.7% | 2% |
| Aug 2026 | 36.8% | 34.5% | 7.8% | 9.7% | 3.8% | 2.9% | 2.4% | 2.2% |
| Sep 2026 | 35.1% | 35.2% | 9% | 9.2% | 4% | 3.3% | 2.2% | 2% |
| Oct 2026 | 34.2% | 33.9% | 10.6% | 9.1% | 4.2% | 3.5% | 2.6% | 1.9% |
Dyson and ghd sell other things too, so only their searches that name this product count here, like “dyson flat iron”.
How has branded search for Dyson and ghd changed worldwide over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Dyson took it in January 2026, ghd took it in March 2026, Dyson took it in August 2026, ghd took it in September 2026, Dyson took it in October 2026.
- Across the 12 months ending October 2026, Dyson’s share of searches among flat iron brands worldwide moved from 33.4% to 34.2%, and its estimated monthly branded searches moved from 282K to 217K.
- Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide moved from 42% to 33.9%, and its estimated monthly branded searches moved from 354K to 215K.
How did search popularity change for flat iron brands worldwide in October 2026?
2 changes
In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%.
In October 2026, Dyson lost share of searches among flat iron brands worldwide, from 35.1% to 34.2%.
How are Dyson’s and ghd’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flat iron brands
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