CHI vs Dyson:Which is searched more?
In September 2026, Dyson had more branded searches than CHI among flat iron brands worldwide. Dyson was estimated to have 8.1M branded searches compared to CHI’s 31K, and held a 91.3% Share of Search versus CHI’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CHI or Dyson?
Compare the flat iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | T3 | Remington | CHI | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.7% | 6.6% | 0.76% | 0.49% | 0.35% | 0.05% |
| Nov 2025 | 92.4% | 6.2% | 0.71% | 0.37% | 0.33% | 0.03% |
| Dec 2025 | 90.9% | 6.8% | 1.3% | 0.48% | 0.43% | 0.03% |
| Jan 2026 | 92.3% | 6.1% | 0.85% | 0.47% | 0.3% | 0.04% |
| Feb 2026 | 91.3% | 6.4% | 1.4% | 0.49% | 0.34% | 0.06% |
| Mar 2026 | 90.2% | 7.7% | 1.2% | 0.55% | 0.35% | 0.06% |
| Apr 2026 | 89.9% | 8.1% | 1.1% | 0.56% | 0.36% | 0.06% |
| May 2026 | 89.8% | 8% | 1.2% | 0.52% | 0.35% | 0.06% |
| Jun 2026 | 90.2% | 8% | 0.88% | 0.47% | 0.33% | 0.06% |
| Jul 2026 | 89.2% | 9% | 0.88% | 0.56% | 0.37% | 0.05% |
| Aug 2026 | 90.7% | 7.5% | 0.86% | 0.56% | 0.33% | 0.05% |
| Sep 2026 | 91.3% | 6.9% | 0.92% | 0.5% | 0.35% | 0.05% |
How has the CHI and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among flat iron brands worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 32.5K to 31K.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among flat iron brands worldwide moved from 91.7% to 91.3%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
How did search popularity change for flat iron brands worldwide in September 2026?
1 change
In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 90.7% to 91.3%.
Other head-to-heads among flat iron brands
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CHI
5 branded search terms
- chi hair
- chi hair dryer
- chi hair straightener
- chi hair styling
- chi straightener
Dyson
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.