Brandwave

BaBylissPRO vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaBylissPRO among hair styling tool brands worldwide. ghd had about 682,000 branded searches, while BaBylissPRO had 36,700. ghd made up 6.7% of all hair styling tool brand searches we track, and BaBylissPRO accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, BaBylissPRO and ghd each appeared in four of the five answers. ghd was mentioned before BaBylissPRO in every answer that named either.

Among hair styling tool brands worldwide in September 2026

Who do people search for more?

ghd, about 19 searches for every 1 for BaBylissPRO

ghd 682K searchesBaBylissPRO 36.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

BaBylissPRO in 4 of 5ghd in 4 of 5

Who does AI recommend more?

ghd, named ahead of BaBylissPRO in 4 of 4 answers

ghd first in 4BaBylissPRO never first

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO and ghd were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before BaBylissPRO in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. ghd3rd
  4. BaBylissPRO4th
  5. T35th
  6. BaByliss6th
  7. CHI–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or ghd more popular in search?

This chart shows how often people search Google for BaBylissPRO and ghd by name. Each line represents a brand's share of searches for all eight hair styling tool brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and ghd among hair styling tool brands worldwide, by month

Share of searches by month for ghd, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissSharkT3BaBylissPROCHIRemington
Oct 202579%7.6%5.7%6.3%0.65%0.45%0.3%0.02%
Nov 202576.9%8.2%5.1%8.4%0.59%0.43%0.27%0.02%
Dec 202576.3%6.6%5.7%9.2%1.1%0.71%0.36%0.02%
Jan 202680.8%5.7%5.3%6.7%0.74%0.48%0.26%0.02%
Feb 202679.6%6.9%5.5%6%1.2%0.37%0.29%0.02%
Mar 202678.5%7.1%6.7%6%1%0.38%0.31%0.03%
Apr 202679.1%6.5%7.1%5.6%0.94%0.42%0.32%0.03%
May 202678.9%6.5%7.1%5.7%1.1%0.45%0.31%0.03%
Jun 202679.4%6.4%7.1%5.5%0.77%0.51%0.29%0.03%
Jul 202676.4%8.1%7.7%6.2%0.75%0.48%0.32%0.03%
Aug 202679.6%6.3%6.6%6%0.76%0.42%0.29%0.03%
Sep 202679.9%6.7%6%5.8%0.81%0.36%0.3%0.02%

How has the BaBylissPRO and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair styling tool brands worldwide moved from 0.45% to 0.36%, and its estimated monthly branded searches moved from 48.2K to 36.7K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands worldwide moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 811K to 682K.

How did search popularity change for hair styling tool brands worldwide in September 2026?

2 changes

  1. In September 2026, ghd rose from 3rd to 2nd among hair styling tool brands worldwide.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 23.9% over 12 measured months, from 48.2K to 36.7K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

4 branded search terms

  • babylisspro curling iron
  • babylisspro flat iron
  • babylisspro hair dryer
  • babylisspro straightener

ghd

6 branded search terms

  • ghd
  • ghd hair
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd straighteners

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

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