ghd vs Olaplex:Which is searched more?
In September 2026, Olaplex had more branded searches than ghd among professional haircare and styling brands worldwide. Olaplex was estimated to have 550K branded searches compared to ghd’s 450K, and held a 14.7% Share of Search versus ghd’s 12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ghd or Olaplex?
Compare the professional haircare and styling brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Olaplex, ghd. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | Olaplex | ghd | Moroccanoil | Redken | Kevin.Murphy | Pureology | K18 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 18.1% | 14.8% | 12.1% | 8.1% | 4.4% | 1.6% | 0.73% |
| Nov 2025 | 42.2% | 15.5% | 18.8% | 10.4% | 6.9% | 3.8% | 1.7% | 0.62% |
| Dec 2025 | 40.5% | 18.2% | 14.9% | 12.2% | 8.1% | 3.7% | 1.6% | 0.73% |
| Jan 2026 | 45.3% | 16.7% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.67% |
| Feb 2026 | 44.2% | 16.2% | 13.3% | 10.9% | 8.9% | 4% | 1.8% | 0.8% |
| Mar 2026 | 45.5% | 16.7% | 11.2% | 11.2% | 9.1% | 4.1% | 1.5% | 0.67% |
| Apr 2026 | 43.2% | 19.4% | 10.6% | 10.6% | 8.7% | 4.8% | 1.7% | 0.95% |
| May 2026 | 41.5% | 18.6% | 10.2% | 15.2% | 8.3% | 3.7% | 1.7% | 0.75% |
| Jun 2026 | 45.3% | 16.6% | 11.1% | 11.1% | 9.1% | 4.1% | 1.8% | 0.82% |
| Jul 2026 | 49.1% | 14.8% | 12.1% | 9.9% | 8.1% | 3.6% | 1.6% | 0.89% |
| Aug 2026 | 49% | 14.7% | 9.9% | 12% | 8.1% | 3.6% | 1.6% | 1.1% |
| Sep 2026 | 49% | 14.7% | 12% | 9.9% | 8.1% | 3.6% | 1.6% | 1.1% |
How has the ghd and Olaplex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, Olaplex took it in December 2025.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide moved from 14.8% to 12%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide moved from 18.1% to 14.7%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for professional haircare and styling brands worldwide in September 2026?
2 changes
In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among professional haircare and styling brands
How each brand is measured
Brandwave collects information about searches that people make online using ghd’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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