Brandwave

How popular isOlaplex?

In October 2026, people searched for Olaplex by name about 807,000 times worldwide, a 15.3% decrease from the previous year. These searches made up 5.3% of all global heat protectant brand searches, placing Olaplex eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about heat protectant brands, Olaplex appeared in one of the five answers and was the joint second most recommended of the ten.

Search and AI answers in October 2026

Olaplex is the eighth most searched of 10 competitors and the joint second most recommended in the AI answers we collected.

  1. CHIShare of searches 21.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. TRESemméShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KérastaseShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ghdShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. OlaplexShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olaplex is the joint second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Olaplex compared with other heat protectant brands worldwide?

Olaplex against heat protectant brands worldwide, by month

Share of searches by month for CHI, TRESemmé, Kérastase, ghd, Living Proof, Moroccanoil, Bed Head, Olaplex, Color Wow, Not Your Mother's. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

  1. 1.CHI

    21.7%

    Held 1st. 18.1K estimated branded searches, +49.6% vs prior month. Share +2.9 points.

  2. 2.TRESemmé

    17.7%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +2.3 points.

  3. 3.Kérastase

    14.5%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.9 points.

  4. 4.ghd

    11.9%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +1.6 points.

  5. 5.Living Proof

    7.9%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  6. 6.Moroccanoil

    7.9%

    Moved from 7th to 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  7. 7.Bed Head

    5.3%

    Moved from 4th to 7th. 4.4K estimated branded searches, -33.3% vs prior month. Share -5 points.

  8. 8.Olaplex

    5.3%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  9. 9.Color Wow

    4.3%

    Held 9th. 3.6K estimated branded searches, +50% vs prior month. Share +0.6 points.

  10. 10.Not Your Mother's

    3.5%

    Held 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.3 points.

Olaplex, TRESemmé and 5 other brands sell other things too, so only their searches that name this product count here, like “olaplex heat protectant”.

Compare popularity between Olaplex and its closest rivals

Every comparison with Olaplex

49 comparisons

How has branded search demand for Olaplex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Olaplex worldwide fell from 953K to 807K.
  • Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide increased from 4.3% to 5.3%.
  • Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide peaked at 6.9% in February 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for heat protectant brands worldwide in October 2026?

6 changes

  1. In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches.

  2. In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.

  3. In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%.

  4. In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%.

  5. In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%.

  6. In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%.

How are Olaplex’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olaplex
  • olaplex conditioner
  • olaplex hair conditioner
  • olaplex hair mask
  • olaplex hair oil
  • olaplex hair serum
  • olaplex heat protectant
  • olaplex lash serum
  • olaplex lashbond
  • olaplex no 7
  • olaplex purple shampoo
  • olaplex shampoo and conditioner
  • olaplex shampoo conditioner

Do you work for Olaplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Olaplex compete?

Olaplex is ranked by how often people search for it in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands2nd of 918.2%Show ranking
Hair mask brands5th of 70.59%Show ranking
Conditioner brands3rd of 84.3%Show ranking
Lash serum brands8th of 111.7%Show ranking
Hair oil brands5th of 1212.5%Show ranking
Hair serum brands3rd of 51.4%Show ranking
Shampoo and conditioner brands2nd of 922.4%Show ranking
Purple shampoo brands2nd of 1016.2%Show ranking
Heat protectant brands8th of 105.3%Shown above
Creator with pink hair and a pink jacket

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