Brandwave

Olaplex vs TRESemmé:Which is more popular?

In October 2026, TRESemmé had more branded searches than Olaplex among heat protectant brands worldwide. TRESemmé had about 14,800 branded searches, while Olaplex had 4,400. TRESemmé made up 17.7% of all heat protectant brand searches we track, and Olaplex accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about heat protectant brands, TRESemmé appeared in three of the five answers and Olaplex in one. Olaplex and TRESemmé were each mentioned first in one of the two answers that named either.

Among heat protectant brands worldwide in October 2026

Who do people search for more?

TRESemmé, about 3 searches for every 1 for Olaplex

TRESemmé 14.8K searchesOlaplex 4.4K searches

Who does AI mention more?

TRESemmé, mentioned in 3 of 5 answers, Olaplex in 1

TRESemmé in 3 of 5Olaplex in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Olaplex first in 1TRESemmé first in 1

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TRESemmé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Olaplex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olaplex and TRESemmé were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Olaplex or TRESemmé more popular in search?

This chart shows how often people search Google for Olaplex and TRESemmé by name. Each line represents a brand's share of searches for all ten heat protectant brands we track, month by month, from English-language searches worldwide.

Olaplex and TRESemmé among heat protectant brands worldwide, by month

Share of searches by month for TRESemmé, Olaplex. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

TRESemmé and Olaplex sell other things too, so only their searches that name this product count here, like “tresemme heat protectant”.

How has branded search for Olaplex and TRESemmé changed worldwide over the last 12 months?

3 findings
  • TRESemmé was ahead of Olaplex in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
  • Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide moved from 14.3% to 17.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for heat protectant brands worldwide in October 2026?

2 changes

  1. In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.

  2. Estimated monthly branded searches for Olaplex worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026.

How are Olaplex’s and TRESemmé’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olaplex’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olaplex

1 branded search term

  • olaplex heat protectant

TRESemmé

1 branded search term

  • tresemme heat protectant

How the Brand Demand Index is measured

Other head-to-heads among heat protectant brands

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