Brandwave

CHI vs TRESemmé:Which is more popular?

In October 2026, CHI had more branded searches than TRESemmé among heat protectant brands worldwide. CHI had about 18,100 branded searches, while TRESemmé had 14,800. CHI made up 21.7% of all heat protectant brand searches we track, and TRESemmé accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about heat protectant brands, TRESemmé appeared in three of the five answers and CHI in one. TRESemmé was mentioned before CHI in two out of three answers.

Among heat protectant brands worldwide in October 2026

Who do people search for more?

CHI, about 22% more searches than TRESemmé

CHI 18.1K searchesTRESemmé 14.8K searches

Who does AI mention more?

TRESemmé, mentioned in 3 of 5 answers, CHI in 1

TRESemmé in 3 of 5CHI in 1 of 5

Who does AI recommend more?

TRESemmé, named ahead of CHI in 2 of 3 answers

TRESemmé first in 2CHI first in 1

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TRESemmé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CHI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TRESemmé was listed before CHI in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is CHI or TRESemmé more popular in search?

This chart shows how often people search Google for CHI and TRESemmé by name. Each line represents a brand's share of searches for all ten heat protectant brands we track, month by month, from English-language searches worldwide.

CHI and TRESemmé among heat protectant brands worldwide, by month

Share of searches by month for CHI, TRESemmé. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

TRESemmé sells other things too, so only its searches that name this product count here, like “tresemme heat protectant”.

How has branded search for CHI and TRESemmé changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: TRESemmé took it in June 2026, CHI took it in September 2026.
  • Across the 12 months ending October 2026, CHI’s share of searches among heat protectant brands worldwide moved from 21.4% to 21.7%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide moved from 14.3% to 17.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for heat protectant brands worldwide in October 2026?

2 changes

  1. In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.

  2. In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%.

How are CHI’s and TRESemmé’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CHI’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

1 branded search term

  • chi heat protectant

TRESemmé

1 branded search term

  • tresemme heat protectant

How the Brand Demand Index is measured

Other head-to-heads among heat protectant brands

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