Kérastase vs TRESemmé:Which is more popular?
In October 2026, TRESemmé had more branded searches than Kérastase among heat protectant brands worldwide. TRESemmé had about 14,800 branded searches, while Kérastase had 12,100. TRESemmé made up 17.7% of all heat protectant brand searches we track, and Kérastase accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about heat protectant brands, TRESemmé appeared in three of the five answers and Kérastase in none.
Who do people search for more?
TRESemmé, about 22% more searches than Kérastase
Who does AI mention more?
TRESemmé, mentioned in 3 of 5 answers, Kérastase in 0
Who does AI recommend more?
TRESemmé, the only one of the two named
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Top heat protectant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TRESemmé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kérastase did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st- TRESemmé2nd
Olaplex2nd
Color Wow4th
CHI5th
Moroccanoil6th
Kérastase–
Living Proof–
Bed Head–
Not Your Mother's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat protectant brands
5 answers
Asked ChatGPT
“Which heat protectant should I use?”
Asked ChatGPT
“What are the best heat protectant sprays?”
Asked ChatGPT
“What's the best heat protectant for straightening hair?”
Searched Google, AI Overview
“heat protectant”
Searched Google, AI Overview
“best heat protectant”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kérastase or TRESemmé more popular in search?
This chart shows how often people search Google for Kérastase and TRESemmé by name. Each line represents a brand's share of searches for all ten heat protectant brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TRESemmé, Kérastase. The figures are in the table below the chart.
View monthly share of searches table
| Month | CHI | TRESemmé | Kérastase | ghd | Living Proof | Moroccanoil | Bed Head | Olaplex | Color Wow | Not Your Mother's |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.4% | 14.3% | 11.7% | 14.3% | 9.6% | 11.7% | 6.4% | 4.3% | 2.8% | 3.4% |
| Dec 2025 | 20.9% | 14% | 11.4% | 14% | 9.3% | 9.3% | 9.3% | 5.1% | 3.3% | 3.3% |
| Jan 2026 | 19.1% | 19.1% | 12.8% | 12.8% | 10.5% | 8.5% | 4.7% | 5.7% | 3.1% | 3.7% |
| Feb 2026 | 18.8% | 18.8% | 12.6% | 12.6% | 10.3% | 10.3% | 3% | 6.9% | 3% | 3.7% |
| Mar 2026 | 21.8% | 17.8% | 14.6% | 11.9% | 9.7% | 9.7% | 2.8% | 5.3% | 2.8% | 3.5% |
| Apr 2026 | 19.4% | 19.4% | 13% | 13% | 10.6% | 10.6% | 2.6% | 4.6% | 3% | 3.8% |
| May 2026 | 18.2% | 18.2% | 14.9% | 14.9% | 8.1% | 9.9% | 2.4% | 5.3% | 3.5% | 4.4% |
| Jun 2026 | 16.2% | 19.8% | 16.2% | 13.2% | 8.8% | 10.8% | 2.6% | 4.8% | 3.8% | 3.8% |
| Jul 2026 | 14.6% | 21.8% | 17.8% | 11.9% | 7.9% | 9.7% | 2.3% | 5.2% | 5.2% | 3.4% |
| Aug 2026 | 19.1% | 19.1% | 15.6% | 10.4% | 8.5% | 8.5% | 3.8% | 5.7% | 4.6% | 4.6% |
| Sep 2026 | 18.8% | 15.4% | 15.4% | 10.3% | 8.4% | 8.4% | 10.3% | 5.6% | 3.7% | 3.7% |
| Oct 2026 | 21.7% | 17.7% | 14.5% | 11.9% | 7.9% | 7.9% | 5.3% | 5.3% | 4.3% | 3.5% |
TRESemmé and Kérastase sell other things too, so only their searches that name this product count here, like “tresemme heat protectant”.
How has branded search for Kérastase and TRESemmé changed worldwide over the last 12 months?
3 findings
- TRESemmé was ahead of Kérastase in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kérastase’s share of searches among heat protectant brands worldwide moved from 11.7% to 14.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide moved from 14.3% to 17.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for heat protectant brands worldwide in October 2026?
2 changes
In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.
In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%.
How are Kérastase’s and TRESemmé’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kérastase’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heat protectant brands
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