Brandwave

How popular isTRESemmé?

In October 2026, people searched for TRESemmé by name about 216,000 times worldwide, about the same as the previous year. These searches made up 17.7% of all global heat protectant brand searches, placing TRESemmé second out of ten brands. When we asked both ChatGPT and Google AI Overviews about heat protectant brands, TRESemmé appeared in three of the five answers and was the joint second most recommended of the ten.

Search and AI answers in October 2026

TRESemmé is the second most searched of 10 competitors and the joint second most recommended in the AI answers we collected.

  1. CHIShare of searches 21.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. TRESemméShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KérastaseShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ghdShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. Living ProofShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TRESemmé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TRESemmé is the joint second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for TRESemmé compared with other heat protectant brands worldwide?

TRESemmé against heat protectant brands worldwide, by month

Share of searches by month for CHI, TRESemmé, Kérastase, ghd, Living Proof, Moroccanoil, Bed Head, Olaplex, Color Wow, Not Your Mother's. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

  1. 1.CHI

    21.7%

    Held 1st. 18.1K estimated branded searches, +49.6% vs prior month. Share +2.9 points.

  2. 2.TRESemmé

    17.7%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +2.3 points.

  3. 3.Kérastase

    14.5%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.9 points.

  4. 4.ghd

    11.9%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +1.6 points.

  5. 5.Living Proof

    7.9%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  6. 6.Moroccanoil

    7.9%

    Moved from 7th to 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  7. 7.Bed Head

    5.3%

    Moved from 4th to 7th. 4.4K estimated branded searches, -33.3% vs prior month. Share -5 points.

  8. 8.Olaplex

    5.3%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  9. 9.Color Wow

    4.3%

    Held 9th. 3.6K estimated branded searches, +50% vs prior month. Share +0.6 points.

  10. 10.Not Your Mother's

    3.5%

    Held 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.3 points.

TRESemmé, Kérastase and 5 other brands sell other things too, so only their searches that name this product count here, like “tresemme heat protectant”.

Compare popularity between TRESemmé and its closest rivals

Every comparison with TRESemmé

14 comparisons

How has branded search demand for TRESemmé changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for TRESemmé worldwide held steady, from 213K to 216K.
  • Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide increased from 14.3% to 17.7%.
  • Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide peaked at 21.8% in July 2026 and was lowest at 14% in December 2025.
  • Across the 12 months ending October 2026, TRESemmé rose from 3rd to 2nd among heat protectant brands worldwide.

How did search popularity change for heat protectant brands worldwide in October 2026?

6 changes

  1. In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches.

  2. In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.

  3. In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%.

  4. In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%.

  5. In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%.

  6. In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%.

How are TRESemmé’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TRESemmé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tresemme
  • tresemme heat protectant

How the Brand Demand Index is measured

Who owns TRESemmé?

TRESemmé is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, Vaseline, Wild and Wild River, owned by the same company, worldwide.

Do you work for TRESemmé? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does TRESemmé compete?

TRESemmé is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair sprays1st of 678.3%Show ranking
Heat protectant brands2nd of 1017.7%Shown above
Creator with pink hair and a pink jacket

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